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Go-Ahead, one of the UK’s leading public transport providers, has entered into a partnership with blockchain startup DOVU.
Backed by Jaguar Land Rover's innovation arm InMotion Ventures, DOVU is a blockchain-powered reward platform that aims to equip the transport industry with high-quality datasets. It seeks to create a secure blockchain-based marketplace for mobility data, sourced from a large number of users, who will be incentivized to submit data to the network with DOV tokens.
DOV tokens are also the means of payment for developers to access the aggregated data. In October 2017, DOVU raised a total of 20,000 Ether (ETH) (approximately $6.2 million) in its token sale.
Under the partnership, Go-Ahead will leverage DOVU’s blockchain-powered reward platform to better understand its customers and to incentivize changes in passenger behaviour.
“With our passengers taking over one billion journeys a year, it is important that we are always looking at how we can better meet and exceed their changing needs. The quality of the businesses we have worked with through the Billion Journey Project has been was extremely high, and I hope it is a great indication of where the future of the transport industry is headed,” David Brown, Go-Ahead Group Chief Executive, said.
The project will be initially rolled out on Go-Ahead’s Thameslink and Southern Rail services and will focus on the first and last mile of the customer journey. By using the DOVU platform, users will be able to earn cryptocurrency when they share their valuable travel data and make changes to their travel behaviour. Sharing their data will help Go-Ahead to better understand travel habits and better communicate with customers.
“Data is the oil of the new economy and transport users are being incentivised to share their data in a responsible way. The result is a win-win for consumers and corporates: actionable data that can boost efficiencies and improve services.” Krasina Mileva, COO & Co-Founder at DOVU.
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