Italian soccer team Juventus launches ethereum-based digital collectibles with Sorare

Italian soccer team Juventus will be offering rare digital collectibles featuring its star players with the help of blockchain-enabled fantasy football platform Sorare, CoinDesk reported.

Juventus and Sorare inked a deal on Wednesday and agreed to release rare collectible cards of popular players like Cristiano Ronaldo.

Paris-based Sorare and provides a soccer team management game with ethereum-based digital cards representing players. The cards are basically non-fungible tokens (NFTs) based on ethereum’s ERC-721 standard, Sorare told CoinDesk. Some European clubs have already joined Sorare including Atletico Madrid, Porto, and AS Roma.

Juventus has a huge global fan base. It has won the European Championship twice, the Intercontinental Cup two times and even topped the Italian Serie A league 35 times. But this isn’t the team’s first attempt in the blockchain. In 2018, it partnered with Socios.com to launch a token to encourage fans to participate in polls that give them more “voice” in the club’s activities. Socios also worked with FC Barcelona to launch the same token.

“We are very proud to have signed this agreement with such an Italian heavyweight," said Sorare CEO Nicolas Julia. "We see this as a new key step in our vision to onboard the best soccer clubs from around the world and bring blockchain-gaming to football fans around the world.”

Sorare will issue one “Unique” card, 10 “Super Rare” cards, and 100 “Rare” cards. For the Juventus tie-up, the Ronaldo collectibles were launched on Feb. 20 with the same 111 cards.

The cards are used in Sorare’s game with five players teams. It can also be traded in the secondary market. Meanwhile, the “Unique” cards have fetched prices of over $2000.

Meanwhile, the London Football Exchange Group (LFE) has become a major shareholder of the Australian Hyundai A-League Premiers Perth Glory Football Club (PGFC). Following the acquisition, LFE said that there will be “no significant change to the operations of the club, the functionality of the club or the day to day management structure.”

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