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Quiz-based rewards app COQUIZ said it will run a limited-time promotion through July 31, offering up to 2,000 'cookies' to users who complete purchases on ConutShop, a P2P marketplace powered by ConutCoin.
The campaign comes as ConutShop marks early traction, with COQUIZ operator Non-Fungible Company citing more than 240 transactions within the platform’s first month. The company framed the giveaway as both a user appreciation initiative and an effort to deepen engagement with ConutShop by adding an additional layer of in-app utility.
Under the event rules, eligible users are those who pay for an item on ConutShop and finalize the order by completing a 'transaction confirmation' step. Once confirmed, buyers receive a random allocation of cookies, with reward tiers determined by the amount of ConutCoin used in the payment. Higher ConutCoin payments qualify for higher cookie reward brackets.
The total benefit is capped at 2,000 cookies per user over the campaign period, though the company said the final payout that reaches the threshold will include any excess amount from that last distribution—meaning some users may ultimately receive slightly more than 2,000 cookies in total.
COQUIZ described cookies as a core in-app currency that can be spent on COQUIZ items and on purchasing or minting ConutNFT parts, positioning the reward as a way to stimulate on-platform activity rather than simply offering a rebate.
The promotion also highlights ConutCoin’s attempt to establish itself as a usage-driven 'utility token' within the Conut ecosystem. According to the company, ConutCoin expanded from in-app payments to ConutShop purchases as spending venues increased. It added that ConutCoin has recorded 12,116 payment transactions, while ConutShop logged 582 transactions.
Market interest has tracked the project’s expanding use cases. Non-Fungible Company said ConutCoin rose from KRW 0.5 to KRW 42.03 as of July 7 KST (July 6 UTC), following its listing on South Korean crypto exchange FOBLGATE. The company also pointed to a token burn program as part of its tokenomics, noting an on-chain permanent burn of roughly 3.77 million tokens on May 13 and cumulative burns of around 6.24 million tokens as of July 7 KST (July 6 UTC).
“Thanks to the strong participation from users since ConutShop launched, we were able to prepare this cookie giveaway event,” said CEO Lee Chung of Non-Fungible Company. “We hope users can purchase the products they need on ConutShop while also enjoying cookie benefits that can be applied across COQUIZ’s main content.”
With rewards tied directly to transactional activity and a focus on in-ecosystem spend, COQUIZ and ConutShop are effectively testing whether incentives can translate into sustained 'liquidity inflow' and user retention. The results may offer a signal for smaller utility-token ecosystems seeking to balance promotional growth with ongoing on-chain activity.
🔎 Market Interpretation
- Incentive-led demand test: COQUIZ is using a time-limited “cookie” reward campaign (through July 31) to see whether purchase-tied incentives can convert into sustained ConutShop activity and repeat usage within the Conut ecosystem.
- Utility token narrative reinforcement: Reward tiers scale with ConutCoin payment size, directly encouraging larger ConutCoin-denominated spend and supporting ConutCoin’s positioning as a “utility token” rather than a speculative asset.
- Early traction signals but still small scale: ConutShop reported 582 transactions (and separately “240+ in the first month”), while ConutCoin recorded 12,116 payment transactions—suggesting broader in-app use exists, but marketplace activity is still ramping.
- Price sensitivity to catalysts: The company cites ConutCoin’s rise from KRW 0.5 to KRW 42.03 (as of July 7 KST) following exchange listing (FOBLGATE), illustrating how listing events can dominate price discovery for smaller tokens.
- Tokenomics signaling via burns: Highlighted permanent burn events (≈3.77M on May 13; ≈6.24M cumulative by July 7 KST) aim to support scarcity messaging, though real impact depends on circulating supply and ongoing demand.
💡 Strategic Points
- How to qualify: Buy an item on ConutShop using ConutCoin and complete the transaction confirmation step to be eligible for cookie rewards.
- Reward mechanics: Cookies are allocated randomly, but within tiers that are determined by the amount of ConutCoin spent—higher spend unlocks higher reward brackets.
- User cap and “last payout” nuance: Benefits are capped at 2,000 cookies per user during the campaign, but the final distribution can push totals slightly above 2,000 if the last payout exceeds the threshold.
- Retention loop design: Cookies can be spent on COQUIZ items and to purchase/mint ConutNFT parts, creating a closed-loop incentive intended to increase on-platform spending rather than acting as a simple rebate.
- KPIs implied by the campaign: Watch for (1) repeat buyers on ConutShop, (2) cookie redemption rates in COQUIZ, (3) ConutCoin payment frequency and average payment size, and (4) whether marketplace transaction counts accelerate during/after July.
- Risks and constraints: Promotions can temporarily inflate activity; long-term viability depends on product-market fit for the marketplace and whether users continue transacting once rewards normalize.
📘 Glossary
- COQUIZ: A quiz-based rewards app that uses “cookies” as an in-app currency for items and NFT-related activities.
- ConutShop: A P2P marketplace where purchases can be paid using ConutCoin; transaction completion requires a confirmation step.
- ConutCoin: The ecosystem token used for payments in COQUIZ/ConutShop, promoted as a utility token with multiple spending venues.
- Cookies (in-app currency): COQUIZ’s reward currency distributed in this promotion; used for in-app items and ConutNFT part purchase/minting.
- ConutNFT parts: NFT components that users can purchase or mint using cookies, designed to increase in-ecosystem utility.
- Utility token: A token intended primarily for functional use (payments, access, in-app spending) within a platform, rather than solely as an investment vehicle.
- Token burn: The permanent removal of tokens from circulation (on-chain), often used as a supply-reduction mechanism in tokenomics.
- Tokenomics: The economic design of a token (supply, distribution, burns, incentives) that influences user behavior and market dynamics.
- Liquidity inflow (contextual use): Here, refers to increased transactional activity and capital movement into the ecosystem via spending and marketplace purchases.
- Transaction confirmation: A required post-payment step to finalize orders; serves as an eligibility check for rewards in this campaign.
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