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Privacy-focused browser Brave has entered into a co-marketing agreement with Everipedia, a blockchain-based online encyclopedia.
The marketing partnership expands the initial collaboration between the two companies, which began when Everipedia became a Brave verified publisher this August.
The latest agreement will initially focus on a campaign aimed at boosting both brands among their respective communities. Brave and Everipedia will work to integrate each other's platforms into their communities.
The collaboration will see Everipedia promoting featured articles about Brave and Brave-related content, while Brave will feature Everipedia ads for users who opt into privacy-preserving Brave Ads. Everipedia will be featured within the BAT Community, including relevant information in the Weekly BAT, BAT Community Podcast and an appearance by Everipedia staff in an upcoming BAT Community AMA.
Brave provides users with a fast, less cluttered web experience, an increase in revenue share for verified publishers and better conversions for advertisers. Users are rewarded with Basic Attention Tokens (BAT) via the integrated Brave Rewards in the browser, for opting into viewing privacy-preserving ads. They receive 70 percent of the revenue generated by the ads.
Everipedia uses a form of virtual currency (IQ Tokens) that rewards contributors who write, edit and vote on the credibility of articles. It aims to provide a single source of free, objective and unbiased information that can be integrated into any service across the globe.
Both Everipedia and Brave use blockchain technology which helps protect users' privacy. Together their partnership will enable users to contribute to the knowledge layer online, drive utility token adoption and protect their privacy.
"This partnership highlights the importance of innovative products that reward user attention and participation," said Brendan Eich, CEO and co-founder of Brave. "Brave offers privacy and an integrated wallet that rewards users and supports content creators. By working with Everipedia, we are using the power of blockchain to put users in control of their experience."
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