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Safeway, an Albertsons Companies’ subsidiary and the leading grocer across Washington, Colorado, and California, has teamed up with bitcoin rewards company Lolli to allow users to earn bitcoin when they shop.
The supermarket chain, which operates Safeway, Vons, Pavilions, Randalls, Tom Thumb, and Carrs stores, merged with Albertsons back in 2015. Safeway operates 894 locations across 17 states, allowing customers to shop online for delivery or pick-up and offers a selection of goods in produce, beauty, and pharmacy.
Through this recent partnership, Lolli users would now receive 3.5% back in bitcoin on all online purchases at Safeway.com. This marks the first major collaboration between a major grocery chain and a bitcoin rewards company in the United States, the release said.
“I’m extremely proud to partner with Safeway, one of the most well-recognized food retailers in the United States,” CEO and Co-founder of Lolli, Alex Adelman said. “I’m excited to now offer Safeway, a top food retailer, as another option for our users and hopefully allow people who are already buying their groceries online, the option to get involved in holding and owning bitcoin — perhaps for the first time.”
Meanwhile, Albertsons Companies joined blockchain-based IBM Food Trust network in April this year. In addition to joining the consortium, the company stated that it will start piloting the technology for end-to-end traceability of food with an initial focus on tracing romaine lettuce.
The pilot was planned to be initially launched in one of the distribution centers of the company, with plans to expand it to other food categories throughout its distribution network.
