Blockchain firm R3 pushes for more Corda sales with new hire

Blockchain startup R3 recently made a new hire for marketing Corda Enterprise, a commercial distribution of the Corda blockchain platform specifically optimised to meet the demands of complex institutions.

The blockchain firm recently welcomed Cathy Minter to the fold by making her the Chief Revenue Officer. This is a role that was specifically made for the veteran sales figure who is unfazed by the recent unfavorable reports regarding investments in decentralized ledger technology.

Speaking to Coindesk, Minter said that she is not at all worried about investment drying up for R3. For the firm, at least, its prospects are still in the green. She said:

“I’m seeing huge demand for that at R3 so I’m not concerned; maybe some of our competitors should be concerned."

The software sales veteran pointed to the sheer cost-saving potential of blockchain as a reason for its endurance and even compared it to cloud computing. She is particularly enthusiastic about basically “evangelizing” customers to the idea of blockchain, much like what she did for cloud computing.

“I remember cloud computing in its early nascent days; having conversations with customers around bringing data to the cloud. They would kind of look at you and say they would never move data out of a data center to the cloud. Now I’m at R3, I find similar feelings around blockchain. It’s about education and evangelizing,” she explained.

It is also worth pointing out that business for R3 itself has been going quite well. A new partnership with the global accounting firm KPMG was just formed, for example, as part of a telecom settlement project. Developments like this are expected to become more common in the future, lending weight to the argument that, despite recent drops in investments, blockchain is here to stay.