Trump Earned Millions From Crypto, NFTs, and Branded Merch in 2024

U.S. President Donald Trump reportedly earned tens of millions of dollars in 2024 through crypto investments, branded merchandise, and publishing royalties, according to a newly released federal financial disclosure filed with the Office of Government Ethics.

The disclosure reveals Trump’s personal cryptocurrency holdings were valued between $1 million and $5 million. The report also shows World Liberty Financial, linked to his branding empire, generated $57.4 million in income last year. In addition to digital assets, Trump reported owning gold bars worth between $250,000 and $500,000, along with various traditional investments, including money market funds, equities, Treasury bonds, and extensive real estate.

Trump’s NFT ventures added another layer to his revenue, bringing in $100,000 directly from non-fungible token sales and an additional $1 million through related licensing fees. The former president also earned over $11 million in royalties from branded merchandise. Notably, this included $3 million for his “Save America” coffee table book, $2.8 million from watches, $2.5 million from Trump-branded sneakers and fragrances, and $1.3 million from a religious publication titled “The Greenwood Bible.”

These assets are reportedly held in a trust managed by his children. The 234-page disclosure highlights the scale and diversity of Trump’s income sources, contrasting sharply with Vice President JD Vance’s modest 15-page filing, which made no mention of cryptocurrency holdings.

The White House has yet to comment on Trump’s financial disclosure or crypto portfolio. As crypto remains a polarizing topic in U.S. politics, Trump’s significant digital asset holdings and NFT-related income are likely to attract further public and media attention ahead of the election cycle.