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Our agency was founded in 2017. Since then, we have gained tremendous experience in the field of promotion of European and American companies in the East, but in addition to this expertise, we can also safely boast of reversing activities - not only startups from China, Korea and Japan but also accurate technology giants began to turn to us. Thanks to this experience, we have compiled a mini-hyde for fintech and crypto startups, such as cryptocurrencies, crypto exchanges, ICO/IDO and DeFi projects. It will help conquer not only the European and Russian but also the American market.
The approach to promoting companies from B2B and B2C is significantly different. The following recommendations refer mainly to companies from the B2C segment.
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Compile a marketing strategy.
Any promotion begins with a marketing strategy. This is an essential part of the promotion of the project, which allows you to evaluate the weaknesses and the strengths of the startup, which should be based on in the future. The strategy is based on several fundamental points:
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a detailed description of the project - its features and structure, a detailed description of what the product is;
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definition of goals and objectives - project purpose, mission, basic concept of the project, rational and emotional attributes of the brand;
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competitive Analysis - Identify competitors, describe competitive products in detail, compare your project with competitors, analyze traffic, geography, and compare traffic channels;
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Outlining internal brand issues and strategy.
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Build out work with influencers.
Working well and clearly with opinion leaders is almost the most effective way to move forward in 2021. We are talking about bloggers on Twitter and YouTube and about TikTok and even Twitch. Everything directly depends on the specifics of the specific project and on which platform the potential target audience prefers to spend time on.
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Identify and run the correct traffic channels.
It can be traffic from search engines such as Google, Yahoo, Yandex, crypto networks and social networks such as Facebook and Twitter.
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Configure the SEO.
A critical point for attracting traffic to your site. Nowadays, cryptocurrency is not yet so popular, so you can confidently say that now is the best time to raise the site to the first place in search engines, having spent not too much money on this.
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Build your community.
Not only users but even investors often judge the project, assessing the size and strength of your project's community. The more numerous your supporters, the more active and cohesive they are, the more trust a startup has. In addition, your community is a great way to promo for your business. The power of social networks today is difficult to overestimate.
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Use a maximum of marketing tools.
In addition to these methods, of course, there are hundreds of others: e-mail marketing, content marketing, SERM, ORP and a lot of others. Keep up with the times and build on your marketing strategy. ICODA will be pleased to help you through all stages of promotion and preparation.
This article does not necessarily reflect the opinions of the editors or the management of TokenPost
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