Murano Global Investments Launches Bitcoin Treasury Strategy Amid Broader Crypto Integration

Murano Global Investments (NASDAQ: MUR), an $800 million real estate firm with a portfolio of hotels across Mexico, has announced a strategic pivot into Bitcoin (BTC), unveiling plans to build a crypto treasury and integrate BTC into its core operations. The move positions Murano among a growing number of publicly traded firms adopting digital assets as part of their financial strategy.

The company revealed it has secured a standby equity purchase agreement (SEPA) of up to $500 million, with proceeds primarily earmarked for Bitcoin purchases. Murano confirmed the acquisition of 21 BTC—currently valued at over $2.1 million—as the first step in its treasury allocation.

Despite the announcement, Murano’s stock slipped slightly over 1% on Monday. However, the firm emphasized that its core real estate and hospitality businesses will remain unchanged. It is also exploring broader crypto use cases, including accepting BTC payments from hotel guests and offering Bitcoin-based loyalty rewards.

Elias Sacal, chairman and CEO, stated, “We see Bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk.”

Murano’s crypto push follows its recent participation in “Bitcoin for Corporations,” an initiative led by MicroStrategy’s Michael Saylor and BTC Inc., which encourages institutional adoption of Bitcoin as a reserve asset.

The company’s strategic diversification into digital assets underscores the increasing appeal of Bitcoin among traditional firms seeking to hedge against macroeconomic instability and enhance financial resilience. As Bitcoin adoption accelerates across corporate America, Murano joins a growing list of publicly traded companies viewing BTC not just as an investment, but as an operational tool for innovation and value creation.