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Birks Group, a Canadian luxury fine jewelry brand, has announced that it has partnered with bitcoin payment processor BitPay and will now accept bitcoin at selective stores across the country.
Founded in 1879, Birks Group operates 26 Maison Birks stores in most major metropolitan markets in Canada, one retail location in Calgary under the Brinkhaus brand and two retail locations in Vancouver under the Graff and Patek Philippe brands.
Birks Group has become the first luxury retailer in Canada to accept bitcoin. The new payment options, which launched late November 2018, will enable faster, easier and more secure purchases for customers.
“It is of great significance to Birks Group to launch BitPay,” said Jean-Christophe Bédos, President and Chief Executive Officer of Birks Group. “As an internationally growing brand, we believe that BitPay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology.”
According to the official release, the ability to pay in bitcoin at Birks Group retail locations for brands such as Rolex, Bulgari, Cartier and Breitling is now available in select stores at Vancouver West Hastings, Brinkhaus Calgary, Fairview Mall, Bloor, Yorkdale, Montreal, and Calgary store locations. The recently opened Graff and Patek Philippe retail stores located at 1018 West Georgia Street in Vancouver, BC will also be accepting bitcoin soon.
This marks the first major implementation of BitPay’s point-of-sale solution in Canada.
“Birks Group has a large number of international shoppers so allowing them to pay in bitcoin makes perfect sense,” said Sonny Singh, Chief Commercial Officer, BitPay. “Accepting bitcoin helps Birks Group to cater to their high-end international clients and get new customers while providing an innovative and safe payment option.”
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