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Global multi-asset investment platform eToro has acquired crypto portfolio tracker app Delta for an undisclosed amount.
The acquisition marks eToro’s second deal of 2019 and follows the acquisition of smart contract startup Firmo in March. With the latest acquisition, the Delta team under the leadership of Nicolas Van Hoorde will be absorbed into eToroX reporting to Doron Rosenblum.
Welcoming the Delta team, Yoni Assia, Co-founder and CEO of eToro, said:
“We are a trading and investing platform that not only provides clients with access to the assets they want from commission-free stocks and ETFs through to FX, commodities and cryptoassets, but also lets customers choose how they invest. They can trade directly, copy another trader or invest in a portfolio. We believe in empowering our clients and the acquisition of Delta will allow us to add an important new element to our offering.”
Founded in 2017, Delta helps investors make well-informed crypto investment decisions by providing tools such as portfolio tracking and pricing data. The app has more than 6,000 cryptoassets available from more than 180 exchanges.
To date, Delta has been downloaded by over 1.5 million users and has hundreds of thousands of active monthly users. The app is known for its superior quality which is reflected in extremely popular users reviews (4.8 average on iOS and 4.6 on Android) and its award-winning user interface (2018 Webby Judges Award Winner for best mobile app UI/UX).
Delta has “a fantastic product which we believe will make a great addition to our crypto offering. We will be exploring how we can continue to diversify Delta, and will integrate with eToroX so customers can trade from within the app, and also looking to broaden the scope beyond crypto to reflect the many different asset classes offered by eToro,” Doron Rosenblum, Managing Director of eToroX, the blockchain subsidiary of eToro.
Following the acquisition, the Delta team will continue to be based in Belgium, working in close collaboration with eToro and eToroX employees across the globe.
Commenting on the news, Nicolas Van Hoorde, CEO of Delta, emphasized “strong synergies” between the two companies, adding:
“[W]e have many shared values, in particular, the focus on community and continuous innovation. Both companies have been successful because we’ve built supportive and engaged communities and have a commitment to build user-first, cutting edge technology.”
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