85% of Users from Web2... “Gas-Free Policy and Web2-style UX Fuel Mass Adoption of Web3”
Rewardy Wallet, a digital asset wallet service, has emerged as South Korea’s largest Web3 wallet platform just 10 months after its launch. Notably, the platform has seen massive adoption from general Web2 users with no prior experience in digital assets, signaling a major shift in the local Web3 landscape.
Since its release in September 2024, Rewardy Wallet has topped domestic metrics including total user signups, daily active wallets (UAW), on-chain transaction volume, and user retention rates. Over 85% of users reportedly had no prior exposure to blockchain wallets, highlighting Rewardy’s role in expanding Web3 accessibility.
“Web3 in the Backend, UX Like Web2” – A Game-Changing User Experience
At the core of Rewardy Wallet’s rapid ascent is its user-centric UX strategy. Unlike traditional blockchain wallets that require seed phrases, network selection, and gas fee calculations, Rewardy eliminates these complexities and offers a seamless, Web2-like app experience.
Users can sign up with a social account, participate in quests, and earn rewards — all while interacting with blockchain technology without realizing it. On-chain transactions, authentication, and reward issuance are fully automated and hidden in the background. Real-time reward tracking and integrations with off-chain assets such as loyalty points, physical goods, and branded rewards further enhance the experience.
This design philosophy — hiding Web3 in the backend while delivering a familiar Web2 interface — has resonated with users. App store reviews include comments such as “feels more like a reward app than a wallet” and “I thought crypto was difficult, but this is easy.”
“It’s Not About Technology — It’s About Experience”
“Traditional Web3 has been too focused on technology. We focused entirely on the user experience,” said Jeon Yoon, CEO of Chainwith, the company behind Rewardy Wallet. “A wallet is not just a piece of technology — it’s an experience. We wanted to make Web3 easy and meaningful.”
“Our hundreds of thousands of users are not just download numbers. They are real Web2 users engaging with Web3 daily and earning rewards,” Jeon added. “As the name ‘Rewardy’ suggests, our goal is to create a digital economy where people are truly rewarded for their time, attention, and contribution.”
Looking ahead, Chainwith plans to evolve Rewardy into a Web3 super app that enables seamless acquisition, storage, trading, and payment of digital assets — all within a single, intuitive platform. The roadmap includes:
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Support for ERC-7702
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Launch of enterprise APIs and SDKs
Expansion of Web3 payment infrastructure -
Enhanced reward mechanisms and partner ecosystem
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Multi-chain support (including TRC, BTC, XRP) and global expansion
Rewardy Wallet’s rise is seen as a landmark example of Web3’s shift from technology-first to user-first design — a transformation that could shape the next wave of blockchain adoption.
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