Franck Muller Unveils $24K Solana Watch Amid Rising Crypto Security Risks

Swiss luxury watchmaker Franck Muller has launched a limited-edition Solana-themed watch, integrating blockchain tech directly into high-end timepieces. The collection, capped at 1,111 units, features embedded QR codes linking to the wearer's Solana wallet address, merging Web3 identity with physical style. Each watch is priced at 20,000 Swiss francs, roughly $24,300.

Designed as a “phygital” (physical-digital) symbol of wealth and ownership in the crypto era, the watch aims to appeal to Solana enthusiasts and digital asset collectors. However, the launch comes amid growing concerns about the risks of publicly flaunting crypto-linked luxury.

The crypto community has seen a surge in targeted physical attacks. In one incident, the daughter and grandson of Paymium CEO Pierre Noizat were nearly kidnapped in broad daylight—a moment caught on camera and widely circulated. In a separate case, a crypto millionaire's father was abducted, with the victim suffering a severed finger before being rescued. Earlier this year, Ledger co-founder David Balland and his wife were abducted from their home. Though they were later freed and the ransom recovered, the event underscored the dangers tied to public exposure of crypto wealth.

While Franck Muller’s Solana watch collection marks a bold entry into the intersection of luxury fashion and blockchain, it also highlights the potential security risks of showcasing high-value crypto-related assets. As Web3 continues to blend with real-world luxury, discretion may be just as valuable as the watch itself.