PUBG, Refereum partner to bring blockchain and crypto benefits to gaming

Showcasing how blockchain is playing an increasingly huge role in gaming, it was just announced that PUBG Corp. is now partnering with Refereum. The former is responsible for one of the biggest Battle Royale titles in the world and the latter handles rewards and marketing based on blockchain.

In the press release discussing the matter, it was noted how this partnership is a special development for the gaming and blockchain industries. One of the key aspects of the new collaboration is a cryptocurrency-based rewards system that players will now be getting for certain achievements.

“In a first for both the blockchain and gaming industries, PUBG players can earn on-chain crypto rewards (Refereum's utility token, $RFR) for completing in-game feats — for instance, winning a match,” the press release reads.

Dylan Jones, CEO of Refereum, points out that gamers are not actually being rewarded enough for their contribution to the gaming industry and believes that they should get more out of their efforts.

"Gamers do so much free marketing for games through streaming services and social media, but they're rarely compensated sufficiently for it," Jones said. "This is the problem Refereum aims to fix — and now, with this revolutionary new way of rewarding gamers for their in-game engagement with PUBG, we not only reward them for playing a game that they love, but for their dedication in becoming better players, too."

Players have until August 20 to take advantage of this new system since that is how long the initial campaign will last.

This is just the latest in a string of developments in the world of blockchain where companies are becoming more invested in both technology and gaming. Earlier this month, blockchain-based game studio Horizon Blockchain Games secured $3.75 million in seed funding led by Reddit co-founder Alexis Ohanian’s Initialized Capital.