Copy link
Increase text size
Decrease text size
Link copied

Nestle, McDonald’s and Virgin Media join JICWEBS' blockchain pilot program

McDonald's.Pexels/Pixabay

Wed, 17 Jul 2019, 04:49 am UTC

Major food and media giants have joined a blockchain pilot program that aims to enhance trust and transparency in digital advertising.

Announced by the Joint Industry Committee for Web Standards (JICWEBS), the UK digital ad trading standards body, the initiative will initially focus on exploring the potential of blockchain technology in addressing the trust, transparency and inefficiency concerns faced by the online ads industry.

Campaign reported that Nestlé, McDonald’s, and Virgin Media are the first brands to join the pilot program. These companies are joined by their respective media agencies including Zenith, OMD UK and Manning Gottlieb OMD.

The participation from these companies comes after JICWEBS urged the media industry to join the project in May this year. It had announced its partnership with London-based tech business FIDUCIA for the pilot.

The pilot project will be lasting through this year and will basically be looking into the ways in which blockchain can help make ads more trustworthy. In the subsequent stages, it will also explore blockchain potential in the areas of operations and supply chain.

Speaking on the matter, McDonald’s senior media and budget manager Kat Howcroft appears particularly excited about the prospect of transparency regarding digital advertising, The Drum reports. At the very least, it will allow companies to see if they are getting their money’s worth from the ads they are paying for. This has long been a concern among companies regarding advertising.

“This technology offers us the opportunity to see a truly transparent picture of our investment across the digital supply chain. We are also eager to understand the potential impact that this may have on our ROI and efficiency,” Howcroft said.

<Copyright © TokenPost. All Rights Reserved. >

To leave a comment, please sign in.
More
  • Bitcoin (BTC) $8,727.48 (-0.65%)
  • Ethereum (ETH) $229.30 (+1.19%)
  • XRP (XRP) $0.224600 (+0.84%)
  • Bitcoin Cash (BCH) $317.96 (-0.11%)
  • Bitcoin SV (BSV) $218.11 (-2.03%)
  • Bitcoin (BTC) $8,727.48 (-0.65%)
Feb 21, 2020 (Friday)
12:01
Paxos launches blockchain-based securities settlement solution with Credit Suisse and Instinet
12:00
Brazil to launch new payment system in response to cryptocurrencies
11:59
Digital currency exchange Coinbase Pro lists Kyber Network token
11:57
Norwegian Air to soon start accepting crypto payments
10:21
Swedish central bank begins CBDC pilot with Accenture
09:51
Italian soccer team Juventus launches ethereum-based digital collectibles with Sorare
Feb 20, 2020 (Thursday)
14:16
Telecom companies complete cross-carrier mobile payments using blockchain
11:53
National Stock Exchange of Australia to develop DLT-based digital securities trading platform
11:00
South Korean ICO project discontinued, to return $7.5M to token holders
10:36
Samsung maintains crypto support in soon-to-launch Galaxy S20
09:41
BIS appoints Innovation Hub heads to lead Singapore and Switzerland
09:15
Coinbase becomes first crypto company to receive Visa principal membership
08:59
Dubai Economy and six banks launch KYC Blockchain Consortium
08:26
Crypto Technicals: ETH/USD under downside pressure after 'Bearish Engulfing' pattern
07:12
Tim Draper buys $1M worth of Aragon Tokens to create digital courts for DAOs
06:13
Renewable energy firm Acciona commits to take CBI’s blockchain-based carbon credits trading platform global
05:02
Crypto Technicals: BTC/USD trades below 21-EMA, break below 4H 200 MA (9386) to trigger further downside
04:56
Crypto exchange Coinfloor to launch a simplified bitcoin buying service
04:35
Indonesia’s customs department joins IBM- Maersk blockchain shipping platform “TradeLens”
Feb 19, 2020 (Wednesday)
12:46
Crypto custodian BitGo acquires digital securities startup Harbor
Subscribe to the TokenPost newsletter!
Don't show me this again today.
Back to top
Copyright ⓒ TokenPost. All Rights Reserved.
PUBLISHsoft