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Bumble Bee Foods, North America's largest branded shelf-stable seafood company, has announced that it is using the SAP Cloud Platform Blockchain service for end-to-end traceability of yellowfin tuna – from the Indonesian ocean to the dinner table.
Using blockchain technology, companies such as Bumble Bee Foods are able to store data and create a tamper-proof supply chain history, which can be shared and seen by every participant.
According to the official release, Bumble Bee has become the first food company to incorporate SAP blockchain technology into its production. SAP’s blockchain technology will enable consumers to easily access the key information about Bumble Bee Foods' Natural Blue by Anova yellowfin tuna by simply scanning a QR code on the product package using their smartphones.
"This solution is an example of how blockchains can be used to revolutionize the future of food," said Oliver Betz, global head and senior vice president of SAP Innovative Business Solutions.
"It creates transparency and traceability across the food supply chain, from the ocean, across the cold chain, to the warehouse, store and our table. When we help enterprises like Bumble Bee to make innovation real, we support the consumer's need to know and reinforce their faith in the brands they trust."
Scanning the QR code will unlock key details about the fish-to-market journey including the size of the catch, point of capture and the fishing community that caught it, as well as valuable insights to verify authenticity, freshness, safety, fair trade fishing certification and sustainability.
Bumble Bee Foods Chief Information Officer Tony Costa said that the addition of SAP's blockchain technology support the company in its efforts to provide complete transparency to its consumers, assuring them that “their fish is fresh and it's been sourced fairly according to our commitments to the International Seafood Sustainability Foundation."
"With SAP, we have the ability to track fish the moment it's caught and as it travels around the world, telling the story of each tuna while positively impacting ecosystems and the lives of the people all the way down the line," Costa said.
