• Fri, 24 May 2019, 09:29 PM
  • All times are UTC
  • Edition:
Link copied

Brave rolls out new opt-in feature to reward users with BAT tokens for viewing ads

Source: Brave

Thu, 25 Apr 2019, 11:01 am UTC

Privacy webs browser Brave has announced the launch of Brave Ads – an advertising platform built on privacy.

Brave Ads will enable users to earn rewards for watching advertisements. By default, Brave blocks cross-site web trackers and the ads which come with them. Hence, to view Brave Ads, users of Brave’s latest release of the desktop browser for macOS, Windows, and Linux would have to opt into Brave Rewards.

The company explained that as Brave Ads are “opt-in”, brands would know with certainty that their ads, running in its platform, are viewed by people who welcome advertising.

In its announcement, Brave said:

“Users receive 70% of the gross ad revenue, while Brave receives the remaining 30%. Users are rewarded with Basic Attention Tokens (BAT) via the integrated Brave Rewards in their browser.”

BAT is currently among the top 25 cryptocurrencies by market capitalization. It is trading at $0.428 at the time of writing.

Brave said that it is working with a number of ad networks and brands for the Brave Ads catalog inventory. Vice, Home Chef, Ternio BlockCard, MyCrypto, and eToro are now supplying ads, in addition to BuySellAds, TAP Network, AirSwap, Fluidity, and Uphold, which were part of the early access program for developer and beta users that started on January 15, 2019, the release said.

Further, The Giving Block will provide ad inventory and test use cases for their partner charities and non-profits. Brave is also working with the Human Rights Foundation, which is being featured as part of the launch, where users can tip the organization through Brave Rewards.

“With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention,” said Brendan Eich, CEO and co-founder of Brave Software.

“Brave Ads also aim to improve the economics and conversion of the online advertising industry, so that publishers and advertisers can thrive without the intermediaries that collect huge fees and that contribute to web-wide surveillance. Privacy by design and no tracking are integral to our mission to fix the Web and its funding model.”

<Copyright © TokenPost. All Rights Reserved. >

The commenting service is available only after having logged in.
  • Nickname
  • 2019.04.28 12:40:19
When the Australian region, please @brave!
  • 0
  • ·
  • 0
  • Bitcoin (BTC) $8,092.39 (+2.95%)
  • Ethereum (ETH) $252.96 (+3.43%)
  • XRP (XRP) $0.389800 (+2.84%)
  • Bitcoin Cash (BCH) $414.81 (+3.57%)
  • Litecoin (LTC) $101.03 (+14.02%)
  • Bitcoin (BTC) $8,092.39 (+2.95%)
May 24, 2019 (Friday)
Crypto Technicals: ETH/USD retraces above 1H 200-SMA, 'Hammer' on daily charts signals further gains
German engineering giant Bosch trials Ethereum blockchain
Crypto Technicals: BTG/USD grinds higher along 21-EMA, breakout at 61.8% Fib (25.74) will accentuate gains
Bank of Russia to review proposal on gold-backed cryptocurrency
Blockchain software firm Unstoppable Domains raises $4M from Draper Associates, Boost VC
Crypto Technicals: LTC/USD bounces off 21-EMA support, next bull target $109
Robinhood Crypto is now in New York
Facebook to launch its cryptocurrency 'GlobalCoin' in Q1 2020: Report
California resident sued for alleged $26M crypto Ponzi scheme
AT&T teams up with BitPay to become the first telecom to accept cryptocurrency payments
Rep. Swalwell accepting bitcoin donations in bid for US presidency
Grayscale receives FINRA approval to open Ethereum Trust to individual investors
Indian telco Airtel selects IBM for blockchain-based pan India anti-spam call solution: Report
Binance CEO CZ seeks compensation for reputational damage from Sequoia
Overstock.com’s blockchain subsidiary signs MOU with Lusaka city to develop land governance platform
Toyota, University of Tokyo, TRENDE to start testing blockchain-based electricity trading solution
Russia's NSD to roll out security token blockchain in June
May 23, 2019 (Thursday)
Crypto Technicals: IOT/USD holds 21-EMA support, retrace till 0.3185 (200-DMA) likely on break below
Coinstar extends bitcoin buying service to 21 US states
Crypto Technicals: BTC/USD bounces off session lows with 'Hammer' formation, bias neutral
Subscribe to the TokenPost newsletter!
Don't show me this again today.
Back to top
Copyright ⓒ TokenPost. All Rights Reserved.