Italian football club Juventus taps blockchain to improve fan engagement, announces fan token

Professional Italian football club Juventus, which recently signed soccer megastar Cristiano Ronaldo, has announced its partnership with blockchain platform Socios.com to launch Fan Token.

Socios.com is a blockchain-based fan engagement platform that helps football clubs achieve digital transformation.

Under the multi-year strategic global partnership with Socios.com, Juventus plans to launch the “Juventus Official Fan Token” aimed at evolving the club’s global fan engagement strategy and expand its global audience.

“As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer,” Alexandre Dreyfus, CEO & Founder of Socios.com, said.

The token will enable the club’s fans across the world to interact through a mobile voting and polling platform, allowing their voices to be heard, and create a personal connection between the club and its fans. Supporters will have the chance to purchase “Juventus Official Fan Tokens” through an innovative scheme known as a Fan Token Offering (FTO).

“Juventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe that we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club,” Giorgio Ricci, Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of Juventus, said.

The “Juventus Official Fan Token” is expected to release in the first quarter of 2019. It will only be available through Socios.com, and will be tradeable against the platform’s native token, $CHZ.