Adidas Joins FIFA Rivals with Digital Gear and Web3 Game Integration

Adidas is stepping into Web3 gaming through a multiyear licensing deal with FIFA and Mythical Games, debuting in the new mobile title FIFA Rivals, set for global launch on June 12. This arcade-style soccer game blends FIFA’s brand authenticity with real-time PvP gameplay and now features exclusive Adidas digital products.

The partnership introduces a full ecosystem of Adidas-branded content into FIFA Rivals, allowing players to access exclusive kits, jerseys, boots, and collectibles. These in-game items reflect Adidas’ iconic football heritage and are available through limited digital drops and gameplay achievements.

Players can also unlock unique features like the immersive Adidas Training Facility, where they can level up player cards and complete challenges. Additionally, boot releases and collectible match balls tied to real-world player performance and Adidas events enhance the game's cultural relevance.

John Linden, CEO of Mythical Games, emphasized that this collaboration brings deeper brand engagement into the gaming world. He called the integration a benchmark for how legacy sports brands can thrive in digital environments.

Backed by the Mythical Marketplace, FIFA Rivals enables full ownership of in-game assets. Players can securely buy, sell, and trade digital collectibles, including player cards, globally. The move not only elevates the game's appeal but also introduces millions of football fans to blockchain-powered digital ownership.

This strategic alliance marks Adidas’ bold entry into Web3 gaming and signals a new era where sports, gaming, and digital commerce converge. With FIFA Rivals, the iconic three-stripe brand deepens its connection to the global football community, both on and off the pitch.