Digital marketing firm Tradedoubler announces new blockchain-based platform

Tradedoubler, a Swedish digital marketing firm, has announced a blockchain-based platform that will facilitate automated and transparent direct relationships between advertisers and publishers.

In a blog post, Andrea Schätzl-Naeve, Digital Marketing and Communication Director at Tradedoubler, said that the firm will release a new publisher API on 20 March 2019 alongside a new publisher interface as the first application of this platform.

The platform will leverage blockchain technology to store business data between partners. It will improve the accessibility and transparency of transactional data, thereby eliminating fraud and enabling the development of new functionalities around payments, reporting, and attribution.

According to the blog post, the publisher API will enable partners to use the platform to either integrate with own internal systems, connect with tools, or build and develop own business streams like mobile apps or other applications.

Furthermore, the new publisher interface will offer a number of new features such as new product feeds, deeplink generator, support centre, and a streamlined report generator. Users will be able to work efficiently and quickly access information to make smarter and faster business decisions to increase their revenues.

“Following the March release we will continuously deliver new functionalities to the publisher platform while working on the dedicated APIs and interfaces for advertisers and agencies,” it said.

“The availability of these new interfaces and the matching APIs is scheduled for the second half of 2019. Key deliveries will include multiple publisher user accounts and role based access, direct publisher recruitment for our advertisers and agencies, validations, creative and commission APIs.”