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Hewlett Packard Enterprise (HPE), in collaboration with technology company Continental, has announced a new blockchain-based data monetization platform.
The platform will provide data sovereignty, security, transparency, and efficiency to overcome the barriers of sharing vehicle data. It will help car manufacturers monetize their data and differentiate their brands as well as enable new digital services that improve driver safety and convenience.
“Sharing vehicle data across vendors can solve some of the toughest traffic problems and improve driver experience by leveraging the power of swarm intelligence,” said Phil Davis, President Hybrid IT, Chief Sales Officer, HPE.
“Together with Continental, we provide the key to unlock the value of this data treasure, not by taking control of the data ourselves, but by giving control to the drivers and car manufacturers.”
The data-monetization platform will enable participants, such as car manufacturers, share specific data sets upon purchase directly with the buyer. It will enable car manufacturers and other partners to trade data with each other. Furthermore, to take driver’s consent into account, the platform will integrate a consent management system and provide an easy to use opt-in and opt-out system for drivers.
The new platform is expected to be launched this year. The companies also plan to provide additional services to facilitate data trading and the integration of vehicle data into car manufacturers’ backend systems and services.
According to the official release, HPE and Continental have already received overwhelmingly positive feedback on the new platform from car manufacturers.
“We are sure that our platform cuts the Gordian knot of data sharing and data privacy,” said Helmut Matschi, Member of the Executive Board, Interior Division, Continental AG. “We invite car manufacturers globally to join our platform and collaboratively shape this quickly growing ecosystem.”
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