Eric Trump Plans Real Estate Tokenization Project with World Liberty Financial

Eric Trump, son of U.S. President Donald Trump and co-founder of decentralized finance protocol World Liberty Financial (WLFI), has revealed plans to tokenize a real estate project currently under development. In an upcoming CoinDesk TV interview, Trump teased that the initiative could offer fractional ownership in real estate using WLFI’s blockchain technology, allowing public investors to participate directly.

“We are working on it as it pertains to one specific building that I'm doing right now,” Trump shared, calling the project “absolutely incredible.” This follows earlier comments from WLFI co-founder Zach Witkoff, who suggested plans to bring the Trump Organization’s property portfolio onchain during Token2049 in Singapore.

Real estate tokenization transforms physical assets into digital tokens that can be traded on blockchain platforms, providing broader access and liquidity. Trump envisions opening his family’s property investments to a global base of supporters, enabling retail investors to own micro-shares of high-profile buildings. “If I decided to build a hotel in Washington, D.C. or in Dubai or in New York, why do I have to go out using Deutsche Bank?” he asked. “Why can't I go out to the masses?”

According to Trump, investors could contribute as little as $1,000 for fractional ownership, potentially enjoying added benefits like hotel perks and exclusive access. The project will be integrated with WLFI’s USD1 stablecoin, which aims to bridge crypto and traditional finance. World Liberty Financial recently announced plans for a debit card and retail app to make USD1 usable for everyday payments.

The full interview with Eric Trump will air on October 21 on CoinDesk’s YouTube channel, where he will discuss more about this groundbreaking real estate tokenization venture.