Bitcoin Maximalist Pierre Rochard Eyes Trillion-Dollar Opportunity in Fixed-Income Markets

Pierre Rochard, a well-known Bitcoin maximalist and early adopter, first discovered Bitcoin in 2012 while studying at UT Austin. With a strong interest in Austrian economics and open-source software, he was drawn to Bitcoin’s promise of monetary sovereignty. As a co-founder of the Satoshi Nakamoto Institute, Rochard helped archive key writings on Bitcoin and cypherpunk philosophy.

His career includes key roles at BitPay, Kraken, and most recently Riot Platforms (NASDAQ: RIOT), where he tackled environmental criticisms of mining. Notably, he spearheaded a viral video campaign that reframed Bitcoin mining as a form of value creation, countering mainstream narratives.

Now, Rochard is pioneering a new venture: The Bitcoin Bond Company. His goal is to attract fixed-income investors by building “bankruptcy-remote, bitcoin-only” investment structures with defined life cycles and risk tranches — a novel concept aimed at unlocking traditional capital. Unlike Michael Saylor’s long-only strategy, Rochard’s approach focuses on making Bitcoin viable for credit allocators, with an ambitious target of acquiring $1 trillion in bitcoin over the next 21 years.

He believes Bitcoin’s price dynamics are evolving beyond the four-year halving cycle. “Bitcoin is becoming a global macro asset,” Rochard explained, pointing out that its compound annual growth rate (CAGR) now correlates with U.S. interest rates. “Higher Fed rates slow down adoption,” he added.

As a featured speaker at Consensus 2025 in Toronto, Rochard aims to educate institutions seeking alternatives to traditional assets like real estate and equities. While acknowledging adoption hurdles, he remains confident. “Bitcoin-backed credit products are inevitable,” he said. He also dismissed concerns about low transaction fees, citing Bitcoin’s anti-fragile design.

“Bitcoin is no longer fringe — it’s core monetary tech. It’s time credit markets recognized that.”