Michael Saylor's Strategy Pushes Bitcoin Investment as BTC Briefly Hits $100K

Michael Saylor, co-founder and executive chairman of Strategy, took to X to share a Bitcoin-themed message with his massive following. His tweet, "We all need a Strategy for Success," coincided with Bitcoin briefly surpassing the $100,000 mark. This aligns with Saylor’s recent rebranding of MicroStrategy to Strategy, reinforcing the company’s Bitcoin-centric vision.

Since August 2020, Strategy has consistently acquired Bitcoin, using cash reserves to strengthen its holdings. In Q4 2024, the company reported record Bitcoin inflows over the past four years. During that period, Strategy issued and sold 42.3 million class A common stock shares, raising over $15 billion for Bitcoin acquisitions. In early 2025, another 6.48 million shares were sold, generating $2.4 billion. As of now, the company has acquired 218,887 BTC, investing $20.5 billion.

Earlier today, Bitcoin surged 2.2% following the U.S. non-farm payrolls report, which showed 143,000 new jobs—below the expected 169,000. Weaker job data often drives Bitcoin prices higher, leading BTC to temporarily surpass the $100,000 psychological barrier. However, the price has since retreated to $98,152.

Saylor’s unwavering Bitcoin strategy, coupled with aggressive stock sales to fund BTC purchases, continues to solidify Strategy’s position as a major institutional Bitcoin holder.