New Coinbase survey of US crypto adoption paints encouraging picture

While cryptocurrency is relatively new in the finance industry compared to fiat and traditional banking sectors, a new survey indicates that interest in the nascent field is on the rise. In fact, the data indicates that quite a few people in the U.S. have not only heard of the various crypto offerings but have also expressed interest in investing. This paints a good picture of the industry’s health in the country despite obstacles.

The survey was conducted by Coinbase with over 2,000 participants as population samples. Based on the results, it’s quite clear that interest in bitcoin and the broader crypto industry has caught on. This was made obvious by facts like how “more people searched on Google for Bitcoin than the ‘royal wedding’ or ‘election results’” in the past year.

The crypto exchange firm basically made use of reality star Kim Kardashian as a baseline for comparing and measuring the popularity of cryptocurrency. This is due to the celebrity’s titanic presence on social media and the internet, as a whole.

“On average, Google users have searched for Bitcoin more often than they sought out info on Kim K., and that number is only trending upwards. In late June — as prices climbed — Google searches for Bitcoin surged to almost three times higher than searches for Kardashian,” the post reads.

Among the most striking of the key findings that the survey has resulted in is how crypto is shaping some of the country’s biggest economies. The top 10 of these include California, New York, and Washington.

Some participants in the survey have even commented that crypto coins make more sense as investment opportunities compared to stocks and real estate. Other surveys have also reached a similar conclusion, Cointelegraph reports. Knowledge about bitcoin is on the rise in the U.S., with most of the country’s population being aware of it no matter the age group.