Gallup Survey: Only 14% of Americans Own Cryptocurrency Despite Rising Awareness

Cryptocurrency may be more accessible than ever, but a new Gallup survey shows most Americans remain on the sidelines. Conducted in mid-June, the study reveals that just 14% of U.S. adults own digital assets like Bitcoin or Ethereum, despite growing awareness and institutional adoption.

Skepticism remains widespread, with 60% of respondents saying they have no interest in buying crypto and only 17% expressing curiosity. Just 4% plan to invest soon. Even among investors holding over $10,000 in traditional assets like stocks or bonds, 55% view cryptocurrency as “very risky,” a sentiment that has intensified since the 2021 bull run and subsequent crypto winter marked by collapses such as FTX.

Ownership has climbed since 2018, when only 2% of investors held crypto, but Gallup’s figures still lag behind a Federal Reserve survey reporting 12% ownership. The demographic split is clear: one in four men aged 18–49 owns crypto, while ownership rates drop sharply among women, older adults, and low-income households. College graduates and high earners show higher participation.

Awareness is nearly universal, yet understanding lags. Only 35% of Americans say they know how cryptocurrency works, with familiarity highest among younger and wealthier men. Even among those claiming knowledge, two-thirds still consider crypto highly risky.

While nearly six in ten Americans own stocks or real estate, only one in seven hold crypto, and just 4% view it as the best long-term investment. Despite clearer regulations and growing institutional interest, retail investors remain cautious—suggesting mainstream adoption may still be years away.