Strive Urges Intuit to Drop Anti-Bitcoin Policies, Cites AI Risk and Shareholder Value

Matt Cole, CEO of Strive Asset Management, has publicly called on Intuit (NASDAQ: INTU) to reverse what he describes as “anti-bitcoin bias” and “censorship policies” that could threaten long-term shareholder value. In an open letter dated April 14, Cole addressed Intuit CEO Sasan Goodarzi and board Chair Susan Nora Johnson, citing a recent incident involving Mailchimp — Intuit’s email platform — that temporarily banned the Trojan Bitcoin Club, a student group at the University of Southern California, for referencing bitcoin in its emails.

Although the account was reinstated following public backlash, Cole claimed the move is part of a broader pattern of deplatforming bitcoin-related organizations. Writing on behalf of clients who include Intuit shareholders, Cole warned that such actions could damage Intuit’s reputation and invite legal scrutiny from regulators like the Federal Trade Commission (FTC), especially as scrutiny of tech platform censorship intensifies.

Cole accused Intuit of weaponizing Mailchimp’s Acceptable Use Policy to serve political interests, suggesting that decisions were being made based on ideology rather than fiduciary duty. The letter urged Intuit to revise its content policies to remove political bias and reinstate accounts penalized for bitcoin-related content.

Additionally, Cole proposed that Intuit consider adding bitcoin to its corporate treasury, citing potential disruption from artificial intelligence. He warned that flagship products like TurboTax could be rendered obsolete by AI and positioned bitcoin as a strategic hedge against such risk.

This letter follows a successful February campaign in which Cole persuaded GameStop to adopt bitcoin in its treasury strategy. The company later announced a $1.5 billion convertible note offering, aligning with Strive’s vision of an “apolitical” Bitcoin standard in corporate finance.