Strategy Rebrands, Reaffirms Bitcoin Commitment

Just a day after rebranding from MicroStrategy to Strategy, founder and chairman Michael Saylor broke his silence on X, declaring, “Strategy is Bitcoin.” This statement reaffirms the company’s unwavering commitment to the leading cryptocurrency.

With nearly 36 years in operation, Strategy has made Bitcoin a core part of its financial strategy. The company adopted Bitcoin as its Treasury Reserve Asset in August 2020 and has since accumulated 471,107 BTC, worth over $46.3 billion at the time of writing. Strategy’s massive Bitcoin holdings have been funded through a mix of balance sheet funds and debt financing.

By issuing senior convertible notes, Strategy has become the largest corporate Bitcoin holder. In a strategic move, shareholders recently approved an increase in authorized shares from 330 million to 10.3 billion, allowing the company to strengthen its financial position and hedge against debt exposure.

The recent name change signals Strategy’s full commitment to Bitcoin. Saylor, a vocal Bitcoin advocate, continues to reassure his 4.1 million followers on X of the company’s long-term vision. Despite critics like Peter Schiff warning about excessive Bitcoin exposure, Saylor remains firm in his belief that Bitcoin is the future.

Bitcoin’s impact on Strategy has been significant, even propelling the company into the Nasdaq-100 Index. With its Bitcoin-first approach, Strategy solidifies its role as a major player in the cryptocurrency space.