MicroStrategy Hints at Bitcoin Purchase for 11th Consecutive Week

MicroStrategy, the largest institutional holder of Bitcoin, has hinted at another Bitcoin acquisition, continuing its aggressive investment strategy. On January 19, MicroStrategy founder and executive chairman Michael Saylor shared the company’s Bitcoin holdings data on X (formerly Twitter), accompanied by the cryptic message, “Tomorrow will be different.” Saylor has consistently posted similar messages before announcing major Bitcoin purchases, a pattern repeated over the past 11 weeks.

Most recently, on January 13, the company acquired 2,530 BTC for $243 million, bringing its total holdings to 450,000 BTC. The current value of its Bitcoin holdings stands at $48.27 billion, reflecting a 67% increase ($19.05 billion) since the company began its Bitcoin accumulation strategy in 2020. According to BlockchainCenter.net, had MicroStrategy invested in Ethereum instead of Bitcoin, its portfolio would have grown by just 33%, with its total asset value amounting to $37.54 billion—$10 billion less than its current Bitcoin holdings.

The company has pursued its ambitious “21/21 plan,” raising $42 billion through equity and convertible bonds to fund its Bitcoin purchases. On January 15, it announced plans to issue $2 billion in perpetual preferred stock to further support its strategy. MicroStrategy’s stock has surged as investors view it as a proxy for Bitcoin exposure. Over the past five days, the stock jumped 27%, with a six-month increase of 122%, reaching $396.50. Optimism surrounding the upcoming Trump administration and its pro-crypto stance has further bolstered investor sentiment.

Robert Samuels, Vice President of Bitcoin mining firm Marathon Holdings, revealed on January 20 via X that MicroStrategy founder Michael Saylor and Marathon CEO Fred Thiel attended a Vice Presidential reception and dinner, meeting with members of Donald Trump’s second-term cabinet. MicroStrategy’s continued confidence in Bitcoin reflects its long-term bullish outlook, further cementing its position as a dominant institutional player in the cryptocurrency space.