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Starbucks announced it will reward its Odyssey members who own non-fungible tokens (NFTs). The coffee chain said it will give away tickets for a trip to Costa Rica next year.
Starbucks Odyssey is an extension of the brand’s existing Starbucks Rewards program. It is a platform created to offer its customers digital items. Now, the company is using this space to reward its most loyal members, who are also NFT holders.
Who Are Eligible for the Promo
Starbucks said it will hand out an all-expense paid trip to Costa Rica by March 2024. Starbucks Odyssey loyal members will get a chance to win in the getaway extravaganza offer, and the company will pick 20 people.
The coffee house said the lucky winners are individuals who are in the top 20 list of Starbucks Odyssey NFT holders. As per CoinGape, the acquisition of non-fungible tokens has been a lucrative venture in recent years; thus, many people own at least one of these non-fungible tokens. Now, through this new incentive from Starbucks, the valuation of the virtual tokens could grow, and more people may embrace these digital assets.
Biggest NFT Reward from Starbucks Odyssey
The top 20 NFT holders also have the most Odyssey points, and they will be ranked on Jan. 1, 2024, so that the company can determine who will qualify for the VIP experience scheduled to take place in March.
The Crypto Times reported that the company made the announcement for the Costa Rica trip incentive this week. Starbucks Odyssey’s community head, known as Steve, posted a note on various social media pages to spread the news.
Finally, Steve revealed that Starbucks Odyssey’s VIP experience will include roundtrip airfare, accommodations at a luxury resort, and various activities and events. Moreover, winners will also get the chance to meet with company coffee experts.
Photo by: Şahin Sezer Dinçer/Pixabay
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