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Nestlé expands use of IBM Food Trust blockchain technology to its coffee brand Zoégas.
Nestlé announced in a press release that it has expanded its use of the IBM Food Trust blockchain technology to Zoégas. The brand has just launched a select edition of Zoégas whole beans and roast and ground coffee in Sweden. The “Summer 2020” range is 100% Rainforest Alliance certified blend of arabica coffee beans from Brazil, Rwanda, and Colombia.
With the blockchain-recorded data, coffee lovers will be able to trace the origin of the coffee. This is the first time Nestlé partnered with a trusted third party The Rainforest Alliance, which independently provides reliable data more than what the company discloses. It also provides own certification information and guarantees the coffee’s traceability. The details will be accessible from the IB Food Trust blockchain platform.
Customers just have to scan the QR code on the packaging and they can follow how their coffee travels from its growing locations to the Zoégas factory in Helsingborg where the beans are roasted, grounded and packed. Among the details that the customers will learn are the information about the farmers, time of harvest, transaction certificate for the specific shipments and the roasting period.
Nestlé has started using blockchain in 2017 when it joined the IBM Food Trust, a network built on blockchain that offers a safer, smarter and more sustainable food ecosystem. Mousline purée and Guigoz customers can access blockchain to learn more about the products.
The company has already scaled up and diversified its blockchain application for its transparency and sustainability efforts. In fact, Nestlé is also piloting open blockchain to monitor and openly communicate data related to the sustainability of milk and palm oil. The brand will continue to leverage technologies to lead transparency in the supply chain.
Meanwhile, dairy producer El Ordeño also joined IBM Food Trust to monitor its TRU milk products, which have been relaunched with new packaging featuring a QR code. Customers can scan the label of the products with their mobile devices to access the path that the product has traveled.
