Copy link
Increase text size
Decrease text size
Link copied

La Liga soccer team Atlético de Madrid joins blockchain-based fan engagement platform Socios.com

Image Credit: en.atleticodemadrid.com

Mon, 09 Sep 2019, 05:20 am UTC

Spanish soccer team Atlético de Madrid has entered into a partnership with sports blockchain Chiliz to create fan tokens, a platform that will enable fans to score special access to merchandise, information, and experiences.

The team, which plays in the top professional division of Span’s soccer league called La Liga, will be joining other football teams such as PSG, Juventus, West Ham United, and AS Roma on the Socios.com, a blockchain-based fan engagement and rewards platform powered by Chiliz and Binance DEX.

We are a Club that is constantly committed to technological innovation and in this sense, we see it as very positive to join the Socios.com community,” Clemente Villaverde, Atlético de Madrid Board Member, said.

As per a press release, Socios and Atlético de Madrid will launch a club-branded official fan token in autumn 2019 for the 19/20 season. Each fan token, priced at 2 euros, can be hunted for free via the app’s augmented-reality-geo-location feature Token Hunt.

Atlético de Madrid Fan Token holders will enjoy exclusive rights on the platform, including access to unique and exclusive experiences, promotions, draws, and polls,” the announcement stated, adding that fans can also score merchandise using the tokens and swap tokens with each other through the app.

Atlético de Madrid finished fourth in the UEFA’s Club Coefficients rankings for 2019. The recent deal made the team the first La Liga to join Socios.com.

Describing Atlético de Madrid as a creative and forward-thinking team, Alexandre Dreyfus, Socios.com CEO and Founder, said that “by adding a club of such magnitude, we will grow our own potential user base to well over a billion sports fans, all of whom will be eventual cryptocurrency users.”

Last month, the U.S. National Basketball Association (NBA) and its affiliated union the National Basketball Players Association (NBPA) teamed up with Dapper Labs, maker of CryptoKitties, to launch a new digital platform for blockchain-based collectibles called NBA Top Shot.

TokenPost | [email protected]

<Copyright © TokenPost. All Rights Reserved. >

To leave a comment, please sign in.
More
  • Bitcoin (BTC) $11,683.70 (+4.39%)
  • Ethereum (ETH) $397.15 (+2.22%)
  • XRP (XRP) $0.224600 (+0.84%)
  • Bitcoin Cash (BCH) $295.17 (+2.46%)
  • Bitcoin SV (BSV) $234.13 (+3.61%)
  • Bitcoin (BTC) $11,683.70 (+4.39%)
Feb 21, 2020 (Friday)
12:01
Paxos launches blockchain-based securities settlement solution with Credit Suisse and Instinet
12:00
Brazil to launch new payment system in response to cryptocurrencies
11:59
Digital currency exchange Coinbase Pro lists Kyber Network token
11:57
Norwegian Air to soon start accepting crypto payments
10:21
Swedish central bank begins CBDC pilot with Accenture
09:51
Italian soccer team Juventus launches ethereum-based digital collectibles with Sorare
Feb 20, 2020 (Thursday)
14:16
Telecom companies complete cross-carrier mobile payments using blockchain
11:53
National Stock Exchange of Australia to develop DLT-based digital securities trading platform
11:00
South Korean ICO project discontinued, to return $7.5M to token holders
10:36
Samsung maintains crypto support in soon-to-launch Galaxy S20
09:41
BIS appoints Innovation Hub heads to lead Singapore and Switzerland
09:15
Coinbase becomes first crypto company to receive Visa principal membership
08:59
Dubai Economy and six banks launch KYC Blockchain Consortium
08:26
Crypto Technicals: ETH/USD under downside pressure after 'Bearish Engulfing' pattern
07:12
Tim Draper buys $1M worth of Aragon Tokens to create digital courts for DAOs
06:13
Renewable energy firm Acciona commits to take CBI’s blockchain-based carbon credits trading platform global
05:02
Crypto Technicals: BTC/USD trades below 21-EMA, break below 4H 200 MA (9386) to trigger further downside
04:56
Crypto exchange Coinfloor to launch a simplified bitcoin buying service
04:35
Indonesia’s customs department joins IBM- Maersk blockchain shipping platform “TradeLens”
Feb 19, 2020 (Wednesday)
12:46
Crypto custodian BitGo acquires digital securities startup Harbor
Subscribe to the TokenPost newsletter!
Don't show me this again today.
Back to top
Copyright ⓒ TokenPost. All Rights Reserved.
PUBLISHsoft