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Cryptocurrency startup Gem has launched a crypto portfolio tracker with automatic exchange sync with 25 crypto exchanges.
The 25 integrated exchanges include Bibox, Binance, Bitfinex, Bitflyer, Bitmex, Bitstamp, Bittrex, CEX.io, Coinbase, Coinbase Pro (GDAX), Coinbene, Coinone, Cryptopia, Exmo, Gate.io, Gemini, Hitbtc, Huobi, Kraken, KuCoin, Liqui, Livecoin, Poloniex, Wex, and Yobit.
The portfolio tracker with automatic exchange sync offers users a unified view of their complete crypto net worth. Investors can see real-time balances, historical performance, how asset holdings are allocated, and an in-depth profile of each asset in their portfolio.
"Managing crypto today is a daunting, laborious task that becomes increasingly difficult with every asset, trade, exchange, and wallet," says Gem's Chief Product Officer, Scott, Barrow. "Gem makes staying up-to-date with your crypto investments truly effortless because we automatically keep everything in sync for you."
According to the official release, the crypto portfolio tracker has been designed to eliminate the fear and uncertainty users typically experience when investing in cryptocurrency, giving them confidence in their decisions and control over their crypto wealth.
Gem CEO and Founder, Micah Winkelspecht said that the current process involved in discovering, trading, tracking, and tax reporting of cryptocurrencies is highly fragmented.
"Most crypto apps place negligible importance on the user experience and end up being intimidating and difficult to use. We want our users to feel that our app is a trusted companion on their journey into this new digital economy,” Winkelspecht said. “We’re building Gem to be the destination app for the beginner and intermediate crypto user. Think Mint for crypto.”
The company has created a new three-dimensional “tangible design” approach that is inviting to both beginner investors and crypto enthusiasts.
“We want the investing process to feel more like a conversation than a set of forms to fill out. Everything in our app is designed to build a personal relationship with our users,” added Winkelspecht.
Gem said that these efforts to connect meaningfully with investors are already paying off in one largely ignored demographic — women investors — who are highly underserved in the male-dominated cryptocurrency industry and financial space in general. Female investors constitute only 5 to 8 percent of the crypto population, but comprise nearly 23 percent of the users of Gem’s portfolio app due to its informative and friendly approach, it said.
“Between 2010 and 2020, women will have more than doubled the amount of private wealth they hold, totaling $72 trillion,” says Gem’s Chief Strategy Officer, Chitra Ragavan. “Yet, there are few financial products on the market today that meet the needs of this powerful financial constituency, especially in the crypto space. We’re committed to making crypto accessible to everyone.”
The new release also has a favorites feature, through which consumers can personalize their education about more than 2,000 cryptocurrencies and follow the ones they are interested in. Users can also read each coin’s whitepaper and learn about its mission, structure, and function. Gem’s Discovery feature is available via iOS, Android, and web.
Founded in 2013, Gem has been deeply involved in the crypto space, delivering high security cryptocurrency wallets-as-a-service to exchanges and consumer services like Purse.io in the early growth days of the industry. It has also built blockchain applications for enterprise giants, including Philips, Capital One, Mercer and Toyota, among others.
