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Nestlé and Carrefour are expanding the use of blockchain technology to track and trace infant milk products.
Earlier in April, the companies announced a project to use the innovative tech to track Mousline instant mashed potato. In a press release dated November 14, Carrefour and Nestlé – the founding members of the IBM Food Trust platform – will implement blockchain technology for their GUIGOZ Bio 2 and 3 infant milk range.
“This latest success was made possible by IBM Food Trust's technical solution, which is based on Blockchain Hyperledger technology,” it said.
The objective is to boost consumer confidence by providing transparency on product checks and the origins of these products. Blockchain-based traceability is available for all GUIGOZ Bio 2 and 3 packaging across sales channels, the release said.
Customers would be able to view all relevant information by simply scanning the QR code on the product with their smartphone.
“Blockchain technology enhances transparency and advances the food transition for extremely high-quality products, which parents expect for infant nutrition. For Nestlé and Laboratoires Guigoz, this innovative blockchain technology creates a new benchmark for transparency and the high standards of care required to ensure the quality of their products,” it said.
Carrefour has introduced blockchain-based traceability for a number of items including eggs, chicken, raw milk, oranges, pork, and cheese, among others. In June, it said that blockchain implementation for tracking meat, milk and fruit along their supply chain have driven the sales of these products higher, adding that it plans to introduce the tech to 100 more items this year.
Nestlé, on the other hand, has also been actively experimenting with the technology. In addition its participation in the IBM Food Trust platform, it announced a blockchain-based pilot program to track its supply chains in July this year. It is also involved in the JICWEBS’ cross-industry blockchain pilot for digital advertising.
