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Avril Group latest to join blockchain-based IBM Food Trust

Image by Avril

Fri, 07 Feb 2020, 10:30 am UTC

Tech firm IBM has announced that Avril Group, a French agro-industrial group, has joined IBM Food Trust, a blockchain-enabled initiative targeted at the food industry, in a press release.

Launched in 2018, IBM Food Trust uses blockchain technology to enhance visibility and accountability in the food supply chain. It creates a digital record of transactions or interactions related to the food products, proving end-to-end traceability of the supply chain from farm to fork.

Immediate access to actionable food supply chain data

Built on Hyperledger Fabric-based open source technology, the IBM Food Trust platform uses permissioning to allow companies to set rules about who can see the data they upload to the solution and for how long. The companies also maintain control of their data even after it has been uploaded to Food Trust.

"The solution provides authorized users with immediate access to actionable food supply chain data, from farm to store and ultimately the consumer. The complete history and current location of any individual food item, as well as accompanying information such as certifications, test data and temperature data, are readily available in seconds once uploaded onto the blockchain," according to the official website.

Avril Group, a market leader in the vegetable oil and protein industry, will join existing members including Nestlé, Carrefour, Albertsons Companies, ORGANO, DeltaTrak, Topco Associates, Wakefern, BeefChain, Scoular and Smithfield, and others. Avril is also the owner of the leading fresh eggs and oil brands, Matines and Lesieur.

Matines taps blockchain technology

Matines offers its consumers a unique and personalized experience through its enhanced information and traceability of 25 references on its ranges of organic, outdoors, free-range red label, soil and standard eggs. This was part of its efforts to reposition the Matines brand around new commitments which included raising hens without antibiotic treatment, feeding them with 100% French cereals and incorporating good breeding practices.

“Advancing traceability also means contributing directly to the Avril Group's approach to corporate social responsibility (CSR), particularly in sectors related to quality livestock (French origin, organic) and the consideration of animal welfare,” the announcement read. “These standards have already been adopted in more than 1000 farms (including 400 laying hen farms).”

In order to enhance transparency for customers, a QR code is printed inside each egg box to give buyers access to a wide range of data related to the eggs they purchase and consume. This includes info on the farming method, how the hens are fed, date the eggs are laid, packing center, date of packaging, date when the eggs are received and the date of dispatch to the warehouse. Matines uses blockchain to handle these data.

“The blockchain records immutable information at each step of the process and provides transparency for consumers about claims of quality of the product they consume,” the announcement added.

Meanwhile, food safety company Neogen just announced its partnership with blockchain firm Ripe Technology in implementing blockchain technology for food safety diagnostics and animal genomics.

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