TRON partners with ALS Association, seeks to use blockchain for donation tracking

TRON Foundation has announced that it is teaming up with the ALS Association for an awareness campaign on Lou Gehrig's disease.

The campaign, #VoiceYourLove, is dedicated to finding treatments and a cure for people afflicted with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease. It challenges people to use their phone or tablet to create a video expressing love for people who've been meaningful to their lives.

As part of the campaign, TRON plans to use the distributed ledger technology of blockchain to track donations and bring more transparency to recipient charitable organizations. The company plans to release that information upon completion of the campaign.

Justin Sun, founder of TRON and CEO of BitTorrent, also announced a donation of $250,000 and urged others in the blockchain industry to also contribute and help find a cure to this disease.

"I'm proud to be working with ALS Association to raise money and awareness for a terrible disease," he said. "The TRON and BitTorrent community has over 100 million people, and it's statistically possible that thousands of you are afflicted with ALS.”

Sun joins actors Renée Zellweger and Courteney Cox, who are among the first celebrities to join the campaign. Voiceyourlove.org, which hosts the celebrity videos, helps the community learn how to get involved, and serves to accept donations.

Binance Charity Foundation has also pledged an additional $150,000 in support of the campaign and announced that interested participants can make their donations in cryptocurrencies – BTC, ETH, and BNB – through its blockchain-powered donation platform: www.binance.charity.