Coinstore CEO Breaks Silence as Exchange Surpasses 10 Million Users

Coinstore has officially reached 10 million users, marking a major milestone in the global crypto exchange’s rapid growth. In a rare interview with U.Today, CEO Johnson Zhao shares insights into Coinstore’s journey and future. An early crypto investor with a background in Wall Street venture capital and Silicon Valley incubation, Zhao founded Coinstore in 2020 to build a user-first platform bridging traditional finance and decentralized technologies.

Key to Coinstore’s rise has been its Launchpad, delivering over 1,200% ROI on average, and listing more than 1,100 tokens while supporting 2,100+ projects. Zhao emphasized that Coinstore’s success lies in combining simplicity, security, and accessibility across spot and futures trading, DeFi integration, and a Web3 wallet. The platform's localized strategy includes 15 global operational centers and a strong emphasis on compliance, user education, and regional partnerships.

Coinstore is celebrating its user milestone with a $100,000 prize pool in partnership with key Web3 projects. Zhao also addressed the evolving competition between centralized (CEX) and decentralized exchanges (DEX), noting that Coinstore is exploring hybrid models to offer the best of both.

Zhao sees ETFs and institutional adoption as positive catalysts for crypto’s mainstream acceptance. He predicts that real-world asset tokenization and CeFi-DeFi integration will drive the next wave of growth. Coinstore aims to lead by offering intuitive, secure, and regulation-compliant crypto access, especially in emerging markets.

As the exchange evolves, Zhao believes success will be measured not just by volume, but by how well Coinstore empowers users to navigate blockchain’s transformative potential. His advice to newcomers: “Understand before you invest. Education is your best first step.”