Corporate Bitcoin Purchases Could Hit $330B by 2029, Says Bernstein

Corporate adoption of Bitcoin (BTC) may accelerate significantly, with total treasury holdings reaching $330 billion by 2029, according to a new report from broker Bernstein. The forecast highlights a growing trend among public companies turning to Bitcoin as a strategic asset.

Bernstein's analysis points to MicroStrategy (MSTR), led by Executive Chairman Michael Saylor, as the dominant player. In a bullish scenario, the firm could add $124 billion in BTC, building on its recent $21 billion at-the-market stock offering aimed at expanding its Bitcoin reserves. Last week, MicroStrategy disclosed the acquisition of 1,895 BTC worth $180.3 million, underscoring its aggressive strategy.

The report also estimates that other publicly traded companies may collectively contribute around $205 billion to Bitcoin treasury strategies. These will likely be firms with slower growth trajectories seeking to replicate MicroStrategy’s model to boost long-term value and relevance.

Currently, public companies hold approximately 720,000 BTC—about 2.4% of Bitcoin’s total supply. While Bernstein acknowledges the difficulty of duplicating MicroStrategy’s scale and success, it suggests that a supportive regulatory environment in the U.S. is accelerating institutional adoption.

Led by analyst Gautam Chhugani, the report emphasizes that although not every firm will achieve MicroStrategy’s results, the overall trend points to Bitcoin becoming a staple in corporate treasury management. This institutional shift could play a major role in the long-term valuation and stability of the cryptocurrency market.

With the corporate world warming to Bitcoin as a store of value, Bernstein's projection signals strong momentum behind BTC’s mainstream financial integration, setting the stage for a new era of digital asset adoption.