Trump-Linked TRUMP Token Seeks $200M Boost Amid Market Struggles

The startup behind the TRUMP token, Fight Fight Fight LLC, is reportedly preparing to raise at least $200 million to create a digital-asset treasury (DAT) aimed at purchasing and stabilizing the token’s market price. According to Bloomberg, the fundraising target could reach as high as $1 billion, depending on investor demand. The initiative is led by Bill Zanker, a long-time associate of President Donald Trump, and aims to reestablish market confidence after months of price decline.

The proposed treasury would serve as a steady buying force in the open market, countering volatility and supporting long-term value. This move follows a series of attempts to revive the token’s popularity, including an abandoned Trump-branded crypto wallet project that fell apart due to conflicts with World Liberty Financial, another Trump-affiliated venture.

In May, Trump himself attended a private dinner with top TRUMP token investors. The event coincided with the issuer’s release of a leaderboard showcasing major token holders eligible for the gathering. Despite the coin’s weak price performance, it still commands a notable market capitalization, with approximately 35% of its supply unlocked. The remaining 65% remains under the control of Trump-linked entities, part of the total one billion token supply—800 million of which were initially locked.

Recent efforts to strengthen the coin’s market standing include Canary Capital’s TRUMP ETF registration, GD Culture Group’s $300 million investment, and Justin Sun’s $100 million commitment, calling the token “the currency of the MAGA movement.” Beyond the TRUMP token, Trump’s circle continues expanding into crypto through ventures in Bitcoin mining, stablecoins, and crypto-based ETFs—signaling a broader digital asset strategy despite ongoing market challenges.