Tokenpost and Messari join forces as Korea’s crypto readership surges

Tokenpost, South Korea’s largest digital asset media platform, has entered into a strategic partnership with Messari, a prominent U.S.-based crypto research firm. The collaboration aims to deliver institutional-grade research to Korea’s fast-expanding cryptocurrency market.

The agreement outlines that Messari will provide Tokenpost with original research reports on blockchain, digital assets, Web3 infrastructure, and financial technologies. These will be translated into Korean and published through Tokenpost’s Research Center, bridging the gap between global insights and local demand for credible crypto intelligence.

The content—ranging from market analysis to technical reviews and project evaluations—will carry Messari’s branding and author attribution. Tokenpost, for its part, will handle curation and localization to meet Korean editorial standards, ensuring that the analytical integrity of the original work remains intact.

“This partnership with Messari reflects our commitment to equipping Korean investors and institutions with the same level of research available to their Western counterparts,” said David Kim, Tokenpost’s chief executive. “Messari’s reputation for analytical rigour and transparency makes them an ideal partner.”

Messari CEO Eric Turner also emphasized the global significance of the collaboration:
“Crypto is a global movement, and the demand for credible, data-driven insights knows no borders. This partnership with Tokenpost is a natural extension of our efforts to bring Messari’s research to new markets and empower more communities with the tools to make informed decisions.”

The alliance also includes content licensing provisions, granting Tokenpost distribution rights across its media properties, newsletters, and social channels. It follows Tokenpost’s recent partnership with Crypto.com, under which the firm agreed to localize and promote Crypto.com University content as part of a year-long educational initiative.

These developments come amid a sharp rise in Tokenpost’s readership. According to April 2025 data from Similarweb, the company’s Korean site attracted approximately 5.4 million visitors. Its recent acquisition of CoinReaders, another local crypto news outlet with over 3.8 million monthly visitors, has further expanded its reach. Combined, the platforms now engage over 9 million monthly readers, reflecting South Korea’s deepening appetite for cryptocurrency coverage.

Messari, meanwhile, has established itself as a go-to source for investors, regulators, and institutions seeking data-driven research on the crypto economy. Its structured reporting and protocol analytics are widely regarded as industry benchmarks.

As Korea’s crypto audience matures, Tokenpost’s efforts to import world-class research may help shape a more informed, disciplined investor base.