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PUBLISH, the publishing technology company behind the blockchain-based content management system (CMS) PUBLISHsoft, and NDsoft, a leading CMS provider in Korea today announced a strategic partnership to accelerate blockchain adoption in the media industry.
Under the agreement, PUBLISH will begin offering an application programming interface (API), enabling upwards of 2,700 NDsoft clients to publish content on the blockchain and reward their users in cryptocurrency in the interest of restoring trust in the media and increasing platform engagement.
While these services are currently only available to PUBLISHsoft clients, the API will make them available to users of other platforms, opening the door to widescale blockchain technology adoption in the news media industry.
In addition, NDsoft is expected to tap into PUBLISHadnet, a contextual advertising network that scans the content of a page for keywords and displays targeted advertisements based on those keywords.
The agreement will also see NDsoft join PUBLISHalliance, a 60-member strong global consortium headed by PUBLISH that was created to better understand and develop the use of blockchain technology in the media industry for combating the problems of misinformation decreasing reader engagement.
“This partnership marks a significant step forward for the media industry, since thousands of internet newspapers will now have a number of cutting edge tools at their disposal to help them maintain relevance in an increasingly competitive landscape,” said PUBLISH CEO Sonny Kwon.
About PUBLISH
PUBLISH (https://www.publishsoft.io/) is an award-winning digital solutions provider for media businesses. In January 2019, it launched PUBLIShsoft, an all-in-one publishing platform capable of publishing content on the blockchain and managing a token-based reward system. In October 2019, it was awarded ‘Best Digital News Startup’ by WAN-IFRA, the largest newspaper association in the world.
About NDsoft
NDsoft (http://www.ndsoft.co.kr) is a leading content management system provider in Korea, with over 2,700 CMS clients, including a number of major daily newspapers and digital-native news sites.
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