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Kind Heaven, an immersive entertainment experience opening next year on the Las Vegas Strip, is seeking to integrate blockchain technology and has announced NEM as its blockchain partner and ASTA as its official development partner.
NEM’s blockchain platform was designed and coded from the ground up for scale and speed. Its permissioned, private blockchain delivers industry-leading transaction rates for international ledgers. In addition, its innovative consensus mechanism ensures NEM’s open, public blockchain can grow without compromising throughput or stability. Kind Heaven said that NEM’s technology will meet its plans of integrating blockchain technology.
“When Kind Heaven began evaluating blockchain partners, we knew we needed a top-of-the-line platform to provide a secure, streamlined user experience,” said Cary Granat, CEO Immersive Artistry, one of the creators of Kind Heaven. “Experiences at Kind Heaven will be unlike anything seen before, and we believe NEM provides an ‘A-level’ approach and a top-of-the-line, proven system to make this possible.”
Asta is an experienced blockchain development house having already developed deployed solutions using the NEM blockchain in Australia and South East Asia. NEM and ASTA will provide blockchain back-end for Kind Heaven’s immersive, state-of-the-art entertainment venue in Las Vegas.
“Kind Heaven’s decision to use the NEM platform speaks to our versatility as a blockchain solutions provider,” said Alexandra Tinsman, Regional Head of NEM North America. “Use cases for NEM’s blockchain solutions go far beyond finance and banking, and our partnership with Kind Heaven is proof of this.”
Kind Heaven is focused on developing a digital collectibles business using blockchain technology that will capitalize on its mythology, characters, icons, and geography. This will create a vibrant, actively-traded market for digital collectibles existing in multiple formats.
The concept was developed by Jane’s Addiction frontman and Lollapalooza Founder Perry Farrell along with Immersive Artistry, whose team includes CEO Cary Granat (founder and former CEO of Walden Media, and former President and COO of Miramax/Dimension Films) and President Ed Jones (Academy Award-winning visual effects pioneer, Star Wars’ The Empire Strikes Back and Return of the Jedi, Indiana Jones, and E.T.) Through the use of leading-edge technology and Hollywood-style storytelling, Kind Heaven will provide a wide variety of experiences exploring the culture of Southeast Asia.
In its official release, Kind Heaven said that it is forming relationships with prominent partners in Asia, including an upcoming e-commerce partnership that will integrate NEM to create a decentralized marketplace. This marketplace will allow vendors in Asia to share goods and services in North America. Kind Heaven will also collaborate with artists, who will have limited-edition digital collectibles of their own available through the Kind Heaven marketplace.
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