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Cryptocurrency exchange giant Bybit is doubling down on its presence in Africa, unveiling expanded peer-to-peer (P2P) merchant benefits in Kenya, South Africa, and Ethiopia. The move is part of Bybit’s broader strategy to foster growth in emerging markets and bolster user engagement on its P2P platform.
The initiative introduces enhanced incentives under the Bybit P2P Hiring Program, providing merchants with weekly rewards of up to 200 USDT. The program aims to reward consistency and support for long-term advertisers who qualify as merchants.
Successful applicants will gain access to exclusive benefits, including personalized customer support, accelerated appeal processing, and bi-weekly activity-based rewards.
“Bybit is dedicated to fostering growth in emerging markets where customer needs come in all sizes and forms. We are broadening the benefit scopes for users in Africa to encourage consistency and competition on our platform,” said Joan Han, Sales and Marketing Director at Bybit.
New Rewards Programs Target Engagement
To further drive merchant activity, Bybit plans to expand its Top 3 Advertiser Program next year. This program currently rewards the platform's top-performing advertisers based on trading volume and the number of orders completed. Each week, the top three merchants can earn up to 350 USDT.
The expansion will include support for more fiat currencies, further diversifying the program’s reach and appeal. Bybit’s efforts reflect its commitment to incentivizing active engagement and fostering competition among its users.
These developments come as Bybit celebrates its third anniversary, marking its growth as a leading player in the crypto ecosystem. The platform boasts a robust infrastructure, including stringent KYC (Know Your Customer) and KYB (Know Your Business) protocols, ensuring security and transparency for its 50 million users worldwide.
Bybit’s Strategic Push in Emerging Markets
Africa represents a critical growth frontier for cryptocurrency adoption, where grassroots communities rely on affordable and efficient trading solutions. Bybit’s P2P platform has gained traction as a user-friendly gateway for digital asset exchange, bridging financial gaps in underserved regions.
Through its advanced matching engine, 24/7 customer service, and multilingual community support, Bybit aims to provide a seamless experience for crypto investors and traders in these markets.
The company’s partnership with high-profile organizations, such as Oracle Red Bull Racing, further solidifies its brand reputation as a global leader in cryptocurrency trading.
Netizens React to Bybit’s Bold Moves
As Bybit’s announcement gained traction online, reactions from Twitter users ranged from excitement to skepticism:
- @CryptoKenya: “Finally, crypto companies are focusing on Africa! Bybit’s new programs look promising for P2P traders.”
- @TraderJozi: “350 USDT a week? Count me in! This could revolutionize P2P trading in South Africa.”
- @SkepticalCrypto: “Sounds great, but I hope Bybit’s KYC checks are as robust as they claim.”
- @AfricaBlockchain: “Bybit making moves in emerging markets while others sleep on Africa’s potential. Bravo!”
- @HodlEthiopia: “We need more support for smaller traders. Hope Bybit doesn’t only focus on top performers.”
- @FiattoCrypto: “This could finally bring some healthy competition to the African crypto space. Let’s see how it plays out.”
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