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Warner Music Group and Polygon Labs Launch Innovative Music Accelerator Program

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Marthon Guanzon reporter

Tue, 04 Jul 2023, 06:07 am UTC

Web3 and Music Converge in a Joint Venture to Foster Music Innovation on the Polygon Network

Introducing a revolutionary new initiative in the entertainment industry, Warner Music Group (WMG) and Polygon Labs are elevating their partnership with an innovative music accelerator program. The program, a fusion of Web3 and music, is geared to foster the progression of music-centered projects on the Polygon network. This exciting venture beckons the dawn of a new era in music innovation.

For those who dare to blend music, technology, and Web3, this joint effort from WMG and Polygon Labs could provide the support they need to materialize their visions. From facilitating decentralized music production and distribution systems to revolutionizing artist-fan communities, they are targeting a multitude of areas for improvement. Innovating ticketing systems, integrating music with interactive gaming, and exploring the potential of music-related merchandise and digital collectibles are among the other key focuses of the program.

Under this ambitious initiative, the chosen projects won't just receive financial support from the joint coffers of WMG and Polygon Labs, but they will also benefit from partnership assistance within the dynamic Polygon developer community. The provision doesn't end there; the project creators will also receive quarterly check-ins, strategic advice, help with marketing and promotion, and networking assistance.

Oana Ruxandra, the Chief Digital Officer of WMG, articulated that the program is an opportunity for artists and songwriters to "engage, build, activate, and monetize their communities in this exciting new chapter of music consumption and creation."

Polygon and WMG's partnership is not a novelty. They previously collaborated with e-commerce platform LGND.io to initiate a multi-year web3 music program. Moreover, WMG has amplified its metaverse strategy by investing in the digital fashion retailer DressX and delving into blockchain gaming through a partnership with Splinterlands.

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