Copy link
Increase text size
Decrease text size
Link copied

Crypto firms can now advertise in Google as its new policy takes into effect

The tech giant revised its policies in June to allow crypto ads but advertisements on initial coin offerings (ICO) are still banned from the platform.

Image by Simon from Pixabay

Wed, 04 Aug 2021, 13:24 pm UTC

Google is allowing crypto firms to advertise on its platform once more as long as they meet certain requirements. The tech giant revised its policies in June to allow crypto ads but advertisements on initial coin offerings (ICO) are still banned from the platform.

Google banned ICO and crypto-related advertisements back in June 2018, according to Cointelegraph. However, the company reversed its ban in June this year and its updated policy now allows crypto firms to market their services starting August 3, 2021.

Google’s revised crypto ad policy stated that “advertisers offering cryptocurrency exchanges and wallets” targeting U.S. consumers must meet certain requirements before they are allowed to advertise their services and products on the platform.

One of these requirements is that entities seeking to advertise the products or services must be registered with the US Financial Crimes Enforcement Network (FinCEN) as a Money Services Business with at least one state as a money transmitter, according to Business Insider. They must also comply with legal requirements and Google’s advertising policies.

The move could lend more credibility to crypto firms advertising on the platform. It could also generate more revenues for Google’s parent firm Alphabet.

While Google’s new policy now allows crypto wallets and exchanges to place their ads, it still has its limitations. The company will still not accept advertisements for ICOs and DeFi trading protocols.

Google is still banning celebrity crypto endorsements, which could be a move aimed at preventing fake celebrity endorsements. The company will also not allow ads “promoting the purchase, sale or trade of cryptocurrencies or related products.”

The company provided a list of products or services that are banned from advertising on its platform. These include “ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, and unregulated DApps.”

The tech giant also prohibits crypto ads from linking to sites that host “cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews.” This means that firms that aggregate or compare issues of cryptos can’t advertise on Google's platform.

TokenPost | [email protected]

<Copyright © TokenPost. All Rights Reserved. >

To leave a comment, please sign in.
  • Terry1203
  • 2021.08.07 15:52:29
How can I thank Ethical360 for this wonderful, magic Blank ATM Card he sent to me, I thought it wasn't possible to get Bank ATM Card because I had been scammed by fake hackers. I decided to give him trial, I made little deposit for him and promise to pay balance when I receive and activate the Card, Behold to my surprised he sent me the card and activation code which I did as he instructed him.
Now I can withdraw $3000 as daily limit.
I advise you try him also and you would be convince and start enjoying soft money like me, His email is hackwizard50 @ gmail com or WhatsApp +1 731 325 7573. Text +1 707 278 6129
  • 0
  • ·
  • 0
  • Terry1203
  • 2021.08.07 15:52:29
How can I thank Ethical360 for this wonderful, magic Blank ATM Card he sent to me, I thought it wasn't possible to get Bank ATM Card because I had been scammed by fake hackers. I decided to give him trial, I made little deposit for him and promise to pay balance when I receive and activate the Card, Behold to my surprised he sent me the card and activation code which I did as he instructed him.
Now I can withdraw $3000 as daily limit.
I advise you try him also and you would be convince and start enjoying soft money like me, His email is hackwizard50 @ gmail com or WhatsApp +1 731 325 7573. Text +1 707 278 6129
  • 0
  • ·
  • 0
More
  • Bitcoin (btc) $41,957.00 (-1.10%)
  • Ethereum (eth) $2,846.23 (-4.49%)
  • Tether (usdt) $0.996987 (-0.31%)
  • Cardano (ada) $2.02 (-2.66%)
  • Binance Coin (bnb) $351.33 (-2.64%)
  • Bitcoin (btc) $41,957.00 (-1.10%)
Jul 15, 2021 (Thursday)
13:30
BTC Surges by 1.16% Within 5 Mins, Marking 31,824.01 USDT
12:06
BTC Surges by 1.12% Within 5 Mins, Marking 32,104.8 USDT
10:25
BTC Drops by 1.03% Within 5 Mins, Marking 32,171.88 USDT
02:13
TriumphX Scouts 'MINAMCOMPANY' CEO Woo-Seong Lee As Creative Director
02:00
ETH Tops List Of Crypto Net Inflow With $298.96 Mln In Past 10 Hours
Jul 14, 2021 (Wednesday)
13:14
BTC Surges by 1.03% Within 5 Mins, Marking 32,738.08 USDT
09:03
BTC Surges by 1.01% Within 5 Mins, Marking 31,899 USDT
02:30
Crypto Market Sentiment On Jul 14: Market In "Extreme Fear"
02:00
ETH Tops List Of Crypto Net Outflow With $224.97 Mln In Past 10 Hours
Jul 13, 2021 (Tuesday)
02:30
Crypto Market Sentiment On Jul 13: Market In "Extreme Fear"
02:00
ETH Tops List Of Crypto Net Outflow With $178.61 Mln In Past 10 Hours
Jul 12, 2021 (Monday)
02:30
Crypto Market Sentiment On Jul 12: Market In "Extreme Fear"
02:00
BTC Tops List Of Crypto Net Inflow With $164.82 Mln In Past 10 Hours
Jul 11, 2021 (Sunday)
21:31
BTC Surges by 1.02% Within 5 Mins, Marking 34,475.6 USDT
10:00
ETH Tops List Of Crypto Net Inflow With $122.76 Mln In Past 18 Hours
06:17
SOBA Listed On LATOKEN
02:30
Crypto Market Sentiment On Jul 11: Market In "Extreme Fear"
02:00
BTC Tops List Of Crypto Net Outflow With $87.56 Mln In Past 10 Hours
Jul 9, 2021 (Friday)
21:40
BTC Surges by 1.08% Within 5 Mins, Marking 33,911.8 USDT
02:30
Crypto Market Sentiment On Jul 09: Market In "Extreme Fear"
Subscribe to the TokenPost newsletter!
Don't show me this again today.
Back to top
Copyright ⓒ TokenPost. All Rights Reserved.
PUBLISHsoft