Coinbase Buys UpOnly NFT for $25 Million in Unbelievable PR Move

Coinbase has shocked the crypto community by purchasing an NFT tied to the revival of the UpOnly podcast for an astounding $25 million—$5 million more than the hosts’ original $20 million asking price. The deal fulfills a tongue-in-cheek promise by UpOnly’s hosts, who had joked that they would release eight new episodes if anyone bought their $20 million NFT. The twist? Coinbase gains no advertising rights, no sponsorship privileges, and no creative control over the show.

UpOnly, a popular crypto podcast hosted by Jordan Fish (aka Cobie) and others, had ended months ago before the NFT stunt emerged. Despite being offered as a humorous challenge, Coinbase actually went through with the purchase, sending shockwaves through the crypto world. Fish himself expressed disbelief at the turn of events, as fans and analysts alike speculated on Coinbase’s motivation.

While the move appears bizarre on the surface, many see it as a calculated publicity stunt. Coinbase has been struggling with widespread technical issues following an AWS outage that affected its premium trading services and Base network users—some even reported temporary zero balances in their accounts. By purchasing the UpOnly NFT, Coinbase may have successfully shifted public attention from these ongoing glitches to the more entertaining story of the podcast’s unexpected return.

With billions in annual revenue, a $25 million outlay seems a small price to pay for global buzz. Whether the UpOnly hosts honor the deal in full—or roast Coinbase during their upcoming episodes—remains to be seen. One thing is certain: this surreal NFT purchase has cemented its place as one of crypto’s most memorable PR moments.