Strategy Launches STRD Stock to Raise Funds for Bitcoin Purchases

Strategy, the company holding the largest Bitcoin (BTC) reserve globally, plans to issue 2.5 million shares of a new stock named STRD to fund further BTC acquisitions and support operations. This move reinforces Strategy’s belief in Bitcoin as a long-term investment. STRD stands out by offering potential dividends, though these are subject to board approval and will not accrue if skipped. If approved, dividends will be paid quarterly starting September 30, 2025, with a 10% return on the stock’s value, paid in cash.

Each STRD share has an initial liquidation preference of $100, which may fluctuate with market activity. A surge in trading could push the stock price higher. Strategy also reserves the right to repurchase STRD shares under specific conditions, such as tax-related triggers or low share circulation. In the event of a company takeover, shareholders can request repurchase at the $100 value plus any unpaid dividends.

The funds raised from this stock issuance will primarily go toward expanding the company’s already massive Bitcoin holdings. Earlier today, Strategy announced an additional $75 million BTC purchase, bringing its total to 580,955 BTC. Major financial institutions, including Barclays and Morgan Stanley, are involved in the offering, which is fully registered with the U.S. SEC.

This STRD offering presents a new investment opportunity for those seeking exposure to Bitcoin through traditional equity markets. By blending BTC accumulation with dividend-generating equity, Strategy is appealing to both crypto-focused and income-seeking investors. Despite potential market volatility, the company remains committed to its Bitcoin-first strategy, signaling further aggressive moves in the digital asset space.