• Mon, 26 Aug 2019, 09:13 AM
  • All times are UTC
  • Edition:
    International
Copy link
Increase text size
Decrease text size
Link copied

Social currency startup Roll raises $1.7M to bring monetization opportunities for content creators

Fri, 21 Jun 2019, 03:29 am UTC

Social currency startup Roll has secured $1.7 million investment in a seed round, led by BitMEX CEO Arthur Hayes with participation from Gary Vaynerchuk, Techstars Ventures, Hustle Fund, and Techstars NYC, CoinDesk reported.

According to the report, the funding will be used to help content creators, who are online personalities on Youtube and other social media platforms, gain more control in monetizing relationships with their fans.

We’ve seen creators over the last few years become unsatisfied over the level of control they have over the platforms,” Bradley Miles, Roll’s Co-founder, said.

Described as a blockchain protocol and platform that creates "social money," Roll enables content creators to make their own ethereum-based currency to allow them to carry their own brand. The goal is to allow content creators to provide different ways to engage with their fans irrespective of the platform they are using.

Social money gives them a simple way to repeatedly generate social activity,” Miles said.

Using Roll, content creators can make their own supply of customized tokens with a limit imposed by its smart contract. Then, they can create a market with their users for earning and spending their tokens.

For instance, fans can earn tokens if they post a podcast episode of the creator on Twitter and can then spend or redeem the tokens with interesting perks like cutting the line at a live event.

This way, the tokens are not only revolving around the creators but also having a real value set by the creators themselves.

Recently, crypto analytics firm Coin Metrics has teamed up with Social Market Analytics (SMA) to incorporate feed of real-time sentiments toward cryptocurrency based on data from social networking sites like Twitter.

<Copyright © TokenPost. All Rights Reserved. >

To leave a comment, please sign in.
More
  • Bitcoin (BTC) $10,341.00 (+2.07%)
  • Ethereum (ETH) $190.35 (-0.09%)
  • XRP (XRP) $0.270900 (-0.68%)
  • Bitcoin Cash (BCH) $311.21 (+0.94%)
  • Litecoin (LTC) $73.91 (+0.63%)
  • Bitcoin (BTC) $10,341.00 (+2.07%)
Aug 26, 2019 (Monday)
08:49
US lawmaker’s concerns on Facebook's crypto remain unresolved even after meeting with Swiss regulators
08:13
Brave Browser expands token tipping service to Vimeo, Reddit users
08:05
Craig Wright again tries to prove authorship of Bitcoin white paper
04:09
Crypto startup Circle eyes $100M fundraise for its crowdfunding arm SeedInvest
04:05
BitPay, Blockchain.com team up to offer a new way of bitcoin spending
04:04
Binance offers lifetime VIP membership to hack victims, blames KYC vendor for image leaks
Aug 23, 2019 (Friday)
11:35
Stablecoin project Terra receives funding from HashKey Capital
10:49
Three of the founding members of Libra Association consider backing out: Report
08:55
Overstock's Patrick Byrne steps down as CEO
08:52
Pundi X brings XPOS crypto payments to Venezuela's Traki retail stores
07:22
Blockchain startup Blockstack scores strategic investment from Japan's Recruit Holdings
07:19
BitGo announces support for multi-signature EOS wallet and custody services
06:39
US Treasury blacklists crypto addresses of suspected Chinese fentanyl traffickers
06:14
Chainalysis launches ‘Chainalysis KYT Alerts’ to detect suspicious cryptocurrency activity in real-time
05:13
Cryptocurrencies used to buy fentanyl, other illicit drugs: White House
05:04
Blockchain energy startup Power Ledger extends energy trading trial in Fremantle
03:53
Blockchain accelerator initiatives launched at the University of California campuses
Aug 22, 2019 (Thursday)
13:05
Crypto exchange Coincheck mulls launching IEO Platform
12:46
Crypto Technicals: Major Cryptocurrency Daily Technical Outlook
11:53
Crypto Technicals: Major Cryptocurrency Support Resistance Levels
Subscribe to the TokenPost newsletter!
Don't show me this again today.
Back to top
Copyright ⓒ TokenPost. All Rights Reserved.
PUBLISHsoft