Six Flags Partners With Google, Dell, HCL Tech to Launch Immersive Theme Park Experience in Metaverse

Six Flags Entertainment Corporation, the world's largest regional theme park company, has partnered with Google, Dell, HCL Tech, Pure Imagination Studios, Snowflake, and Fueled to launch immersive and interactive segments across its theme parks. This means offering a fun theme park experience in the metaverse.

Six Flags said its deal with Google and the others is a first in the theme park sector. The company also called its collaboration with the mentioned companies a "digital alliance" to allow them to join forces and offer an unmatched metaverse experience.

Monumental Tech Alliance in Theme Park Division

As per Dallas Innovates, Six Flags, the largest operator of water parks in North America, will offer advanced technologies with help from the excellent companies it has allied with. The company said adding artificial intelligence (AI) and metaverse to its offerings will benefit guests and team members.

Six Flags also said this project's primary goal is to reformulate visitors' experience across its various touchpoints. This includes simplifying pre-visit planning via personalized smart recommendation systems.

This setup is expected to enhance real-time engagement during guest visits. Six Flags further believes its team-up with Google, HCL Tech, Dell, and others is the most extensive digital alliance in this period.

Exploration of Theme Parks in the Virtual World

The theme park operator is launching an extraordinary experience for visitors to its theme parks, including the water parks. Guests will get the utmost virtual exploration of its attractions and famous pleasure grounds.

"Our guests are at the center of everything we do, and we want to give them the best possible experience when they visit our parks," Six Flag's chief executive officer, Selim Bassoul, said in a press release. "By partnering with the best-in-class companies, we are using data and technology to accelerate innovation and revolutionize the theme park industry."

Google Cloud's CEO, Thomas Kurian, added, "As Six Flags' primary cloud provider and AI innovation partner, Google Cloud is ready to make AI and cloud technologies more accessible to more people across the theme park industry. Through this alliance, the industry can take advantage of our innovations in data, technical infrastructure, cybersecurity, and AI to create memorable and tailored guest experiences."

Photo by: Six Flags Press Release

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