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Lamborghini taps Salesforce Blockchain for authenticating heritage cars

Wed, 20 Nov 2019, 10:03 am UTC

Super SUVs and super cars manufacturer Automobili Lamborghini is using Salesforce Blockchain for authenticating heritage Lamborghini cars in a fast and secure manner.

The resale of a Lamborghini involves a rather laborious process of carrying out around 800 to 1,000 certification checks at the Lamborghini headquarters in Sant'Agata Bolognese, Italy. For these inspections, Lamborghini technicians are required to work with a massive network of resources—photographers, auction houses, dealerships, repair shops, media sources, etc.—to curate the full history and verify all of the parts and service of each unique vehicle.

Lamborghini has now turned to Salesforce Blockchain to digitize the authentication process by creating a trust network among technicians, repair shops, dealerships and more. Each vehicle will now have an immutable record of service, including restoration, prior ownership and more.

"Blockchain is changing the way companies approach trust and transparency," said Adam Caplan, SVP, Emerging Technology, Salesforce, said in a press release. "Lamborghini is a perfect example of this—we're excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting-edge technology like Salesforce Blockchain."

Also, with all authentication checks managed by Lamborghini and its trusted partner network, each car is shielded from potential counterfeiting. This, in turn, will help extend the value of Lamborghini's luxury heritage cars even further.

"Innovation has been at the core of our company since its founding," said Paolo Gabrielli, Head of After Sales at Automobili Lamborghini. "Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever."

In May, Salesforce officially announced Salesforce Blockchain – a low-code blockchain platform built on the open source technology of Hyperledger Sawtooth. It said that the platform will enable organizations to share verified, distributed data sets across a trusted network of partners and third parties. The platform is expected to become generally available in 2020.

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